Botafogo Store, the result of collaboration with Social Unlimited Digital Commerce, increasing convenience for fans and recording phenomenal sales in record time.
At the end of July, Social Unlimited Digital Commerce took part in the launch of the newest Botafogo Store, in conjunction with Botafogo de Futebol e Regatas. Through this innovative partnership, Social will provide complete Full Commerce solutions to the club, providing an enhanced shopping experience for its supporters and fans.
The Botafogo Store was launched on a Thursday (27/07) and In just 13 minutes more than a thousand sales were made and 2 hours after the launch, more than 5,000 orders had already been placed. Social's delivery operation and logistics for Rio de Janeiro and the whole of Brazil was essential for several fans to debut the new Glorioso shirt on Sunday (30/07) in the Botafogo vs Coritiba match.
There are several reasons that contributed to the success of the launch: Social's impeccable work on the design of the new store and the logistics operation; the joint launch of the website and the new Botafogo shirts and the club's excellent moment in the Brazilian Championship (1st place).
The partnership between Social and Botafogo represents a joining of forces between two institutions committed to excellence in their respective fields. While Social Unlimited Digital Commerce is recognized for its ability to offering complete solutionscomprehensive and innovative solutions to boost online sales successBotafogo is one of Brazil's most traditional soccer clubs, with a passionate and engaged fan base.
In the Botafogo Store project, Social provides Botafogo with a complete, integrated and personalized online store, ranging from the creation and modern and attractive design, product registration and commercial and operational management to the integration of advanced payment and logistics systems. In addition, the partnership also encompasses digital marketing strategies and data analysis to boost sales growth and improve the relationship with fans.
The main purpose of this partnership is to provide Botafogo fans with a comprehensive, practical and safe shopping experience for the club's official products. This will allow them to purchase items in an agile and uncomplicated way, directly through their electronic devices, from the comfort of wherever they are.
“We are excited about this partnership with Botafogo, a club with tradition and a passionate fan base. Our team is dedicated to providing end-to-end solutions that will enable Botafogo to achieve exceptional results in its e-commerce operations. Together, we hope to create a unique experience for Glorioso fans", he celebrated Ricardo Onofre, CEO of Social Unlimited Digital Commerce.
The partnership is seen as an important step for Botafogo on its journey towards modernizing and improving its sales channels, as well as strengthening the connection with its fan base.
"We are very excited about this launch and our new partner who will operate our e-commerce. Botafogo has been working tirelessly to bring the best experience to the fans, and with this launch we are prioritizing our greatest asset, which is our fans. This new partner already has major brands in various segments and we are certain that they are the ideal ones to serve our fans in the best way. It will be a historic launch." says Pedro Souto, Botafogo's marketing manager.
This is just the start of a winning partnership! According to Botafogo, the partnership symbolizes a historic agreement between two great brands, offering innovation, quality and new technology to the club's uniforms. Glorioso's expectation is to reach 150,000 shirts sold in one year.
With the success of this launch, Social and Botafogo are already looking to the future, with the implementation of the Botafogo Store in Europe and the United States. This way, Botafogo fans around the world will be able to access the products in the new store, with all the project's operations carried out by Social, at its headquarters in Lisbon, Portugal and Orlando, USA.
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