Christmas and the end of the year are synonymous with gifts, joy and prosperity - values that Social Digital Commerce has incorporated into its actions to end the year on a high note. With a portfolio that exceeds 80 clients, Social is the fastest-growing full-service company in Brazil, as well as expanding its international operations to Europe, reinforcing its trajectory of continuous growth.
Against this backdrop, the market is also reflecting positive expectations. According to ABECS, R$50 billion in sales are expected this Christmas, and Brazilians are expected to spend an average of R$446 on gifts this year. The main items chosen as gifts will be: clothes (60%), toys (42%), footwear (18%), perfumes and cosmetics (15%), electronics (5%), accessories (4%), household appliances (3%), household utensils and books (2% each).
This month, Social Digital Commerce estimates a projection of 485% compared to last year.
Among the clients who are taking advantage of the Christmas spirit to boost sales, Concha Y Toro, the renowned wine producer and exporter, is a successful example. The brand is investing in sophisticated options for Christmas presents, such as the Diablo and Pedro Jimenez labels, which are perfect for special occasions.
In addition, Concha Y Toro has launched a special personalization action for the Dom Melchor label, allowing consumers to engrave names or phrases of up to 18 characters directly on the bottle. This initiative combines sophistication and exclusivity, perfectly in line with the spirit of the end-of-year festivities.
With a 2024 full of accomplishments and strategic partnerships, Social Digital Commerce continues to reaffirm its commitment to innovation and excellence, closing the year with new achievements and preparing for an even more promising 2025.
