We are excited to announce our new strategic partnership: the ConfiThe new partnership will bring together a trusted ecosystem that connects consumers to brands, with the aim of offering even more scalability and versatility to Brazilian e-commerce. Focused on accelerating and meeting market needs more effectively, the cooperation brings together two credible companies in order to establish solid, long-lasting relationships with their partners and customers.
Leveraging the confidence of the digital journey for e-commerces and consumers, both Social and Confi have innovation as the driving force behind their business, while constantly investing in increasingly intelligent and effective solutions for the market.
Signed at a strategic time for e-commerce, the partnership will bring even more profitability and recurring purchases to small, medium and large companies that want to leverage their business, go beyond digital sales and even expand into the international market.
With the aim of enabling partners to reach the full potential of their businesses through technology and personalized, agile service, the cooperation between the brands will promote a successful Black Friday by bringing together Confi's Black Friday HoraHora solution, which consists of analyzing data in real time, understand trends and plan every aspect of the strategy based on valuable insights so that entrepreneurs can immediately adjust their approach to consumer behavior, together with the expertise of Social, which for over seven years has been committed to strategic and flexible planning, capable of having a positive and lasting impact on e-commerce.
Social is even projecting a turnover four times higher on Black Friday 2024, as well as forecasting more than 150,000 orders and the shipment of more than 600,000 items. Every year, the e-commerce multinational starts preparing for the main retail date in July, together with the operations team, already envisioning the volume planned for November, while success lies in detailed planning.
Black Friday requires daily and even hourly monitoring on the most strategic days so that executives can respond quickly to consumer behavior, as well as automated preparation to deal with after-sales. Together, the brands will boost e-commerce through targeted decisions that maximize opportunities during Black Friday.
Betting on solutions for every stage of the business, the cooperation fosters reliable solutions for the digital world and, above all, which focus on the customer experience, increasing their connection with the brand. The partnership also aims to promote rich content and networking between market executives, while Diogo Olher, founder and vice-president of Marketing and Digital Business at Social, will be speaking about the potential of omnichannel this week at the third edition of Black Friday 2024 Trends.
