Using the right strategies and personalizing products increases sales on one of the main e-commerce dates in the second quarter of the year
Commemorative dates such as Christmas and Black Friday are essential for boosting e-commerce sales, taking advantage of these seasonal peaks to increase demand. Mother's Day, which ranks among the main commemorative dates in the physical and digital market, allows retailers to adjust stocks and diversify products, while themed marketing strategies and personalized offers maximize consumer engagement. Historically, Mother's Day usually accounts for more than 1% of the year's total sales in e-commerce, which in figures we're talking about houses over R$ 2 billion today.
According to Diogo Olher, Chief Growth Officer (CGO) of Social Digital Commerce, a Full Commerce company, adopting a strategy designed especially for Mother's Day in the world of e-commerce is like preparing a unique and lovingly thought-out gift for such a special date. This approach not only opens the door to a significant increase in sales, taking advantage of the great interest of consumers, but also helps to create a deeper connection with them, promoting personalized offers and an unparalleled shopping experience.
"It's as if every detail of the strategy is an extra bow on the gift, making it even more special. What's more, it's an opportunity to stand out in a market full of options, showing customers how much your brand cares about offering the best. And it doesn't stop there: the insights gathered during this time are like seeds that, once planted, will help cultivate even more effective strategies in the future. Well-designed Mother's Day planning not only boosts sales, but also strengthens bonds, delights customers and paves the way for continued success in the vibrant e-commerce universe," Olher points out.
Social Digital Commerce has six distribution centers in Brazil and around the worldwhich favors the shipment of products. This requires efficient e-commerce logistics, especially during Mother's Day, to ensure successful sales and customer satisfaction. With demand increasing on this date, the ability to deliver quickly and accurately sets companies apart in the market. Investing in effective stock management, choosing reliable logistics partners and ensuring transparency in delivery times are key strategies. For last-minute shoppers, speed of delivery is decisive. According to Social's executive, having robust logistics not only meets high demand, but also improves the customer experience, fostering brand loyalty and boosting sales.
"Mother's Day is a time when our customers can count on personalized packaging, exclusive gifts, messages and even clothing to offer the customer the greatest delight when they receive their order. This creates a completely exclusive and memorable shopping experience," says Olher.
The executive points out that Social Digital Commerce expects to double its turnover compared to last year this Mother's Day, driven mainly by the entry of important leading brands in the fashion market, beauty and cosmetics in the last year.
Would you like to have assertive sales strategies and well-structured logistics for Mother's Day? Get in touch with our experts.
