On March 6th, representatives from Social Digital Commerce's Marketing Intelligence hub team took part in Digitalks Ads & Digital MarketingOn Wednesday, June 6, an event will be held to discuss the main trends in digital advertising and marketing.
There were six hours of content and talks on Artificial Intelligence, Retail Media, Branding, SEO, Neuromarketing and more. Check out some insights from Digitalks Ads & Digital Marketing:
Artificial Intelligence: is a tool that optimizes the marketing routine, because in addition to contributing ideas, it enhances creative processes. Leopitapos Barcellos, creative director at Holding In.Pacto.
SEO: highlights the authority and relevance of the content, helping to position the brand at the top of search pages.
Felipe, CSO at Hedgehog Digital
Retail Media: Using omnichannel campaigns that combine online and offline data strategies can bring great results for your brand.
Caroline Mayes, VP of Relevanc in Brazil and Pamela Dias, Food Media Manager at Unilever.
BrandingThis has a direct impact on business performance, achieving consistent growth in customer retention, as well as consumer recurrence and brand loyalty.
Guta Tolmasquim, CEO of Purple Metrics.
Social Commerce: favors strategies on several fronts, taking into account all the user's points of contact, both online and offline, generating yet another point of impact for the consumer.
Renata Gerez, Head of Social Commerce LATAM at Mercado Libre.
Neuroscience: applied to marketing brings relevance to the brand. It is important to understand consumer behavior based on the context and triggers that influence the decision-making process.
Perla Amabile, Founding Partner of Be Intelligence.
Want to know more about the hub Marketing Intelligence Social? Access here!
