Seeking to establish greater scalability and versatility, increase the range of products for both the B2B and B2C markets and boost e-commerce productivity, Social Digital Commerce has signed a strategic agreement with Wake. Together, the companies project an increase of R$300 million in turnover in the first year of the partnership. 

Under the agreement, Social will rely on Wake's technology and real unified ecosystem to orchestrate all related e-commerce services more efficiently. As a result, companies in Social's portfolio that require an end-to-end solution for their operations will be able to count on the robustness of the partner. 

Also contributing to the partnership is the fact that the companies serve clients in common. This affinity led to the realization that excellence in technology and services demanded even closer collaboration, with a focus on accelerating and meeting market needs more effectively. 

Social currently offers solutions for leveraging business, with options for expansion beyond digital sales and into the international market. Wake works in the digital management of consumer journeys, from customer attraction to customer loyalty, including conversion and transactions, with artificial intelligence DNA. 

According to Ricardo Onofre, founder and CEO of Social, the lack of resources or expertise for companies that need to improve their e-commerce operations is one of the main pains in the market today. The executive is confident that the union with Wake will help the company act more actively to solve this challenge. 

For Alessandro Gil, Wake's VP, the partnership with Social Digital Commerce reinforces the commitment to offer successful e-commerce operations, focused on efficiency and results, with complete and innovative solutions for customers. The union between the operations, said the VP, should allow for a more effective response to market demands.