Social Digital Commerce, one of the biggest players in the Full Commerce market in Brazil, will be present for the 3rd consecutive year at the event. E-Commerce Forum Brazil 2024 as an official sponsor. In this edition, the company will have several exclusive activations on its 140m² stand, in partnership with Concha Y Toro - the world's most admired wine brand - and which is part of the organization's portfolio of more than 60 clients.
Among the actions planned is an exclusive tasting of more than several exceptional wine labels with unique flavors, surprising all tastes and palates. The activation will take place during all the days of the Forum after 6pm at the Social Stand, located in the Anhembi District.
Responsible for the logistics and operations of sales at events, Social creates a cross between the digital and physical worlds. As a result, Concha Y Toro brands such as Casillero del Diablo, Marques de Casa Concha, Don Melchor, among many others, are marketed at selected events, enabling a significant volume of sales, especially for the higher value-added labels.
This year, Social has already organized several events for Concha Y Toro, from small forums for a select group of wine lovers, to events open to the public in parks and important trade fairs. This action is part of the Retail Managementwhich goes beyond digital barriers and incorporates a retail experience at physical points of sale.
Innovation is achieved through the creation of concept stores, pop up stores or exclusive stands, the service also makes it possible to plan active sales based on the efficient management of all the negotiation stages, as well as making it possible to hold personalized events, which have all the structure and organization needed to meet the client's demands.
"Personal interaction remains a powerful marketing tool, regardless of digitalization. Holding events with physical sales of selected wines strengthens the relationship with the customer, while at the same time boosting the capture of leads for the digital world," he says. Ricardo OnofreCEO of Social Digital Commerce.
According to the executive, the company's logistical expertise is present from planning to execution, thus guaranteeing a smooth and efficient experience for everyone involved. "We enable our clients to focus on the essentials, i.e. interacting with their target audience and enjoying the service offered. By offering sensory and interactive experiences, we gain more consumer engagement with the brand in both physical and digital environments. This significantly expands the company's reach globally and also extends the impact of the event beyond the venue," adds Onofre.
In addition to the exclusive tasting, visitors will receive special discounts on the wines available in Concha y Toro's portfolio and will be entered into a competition for two special surprise labels worth R$ 300.00 each.
"Physical events provide a unique environment for genuine personal interactions between brands and consumers. Through our exclusive activation, in partnership with Concha Y Toro, we aim to establish an emotional connection that goes beyond digital platforms," concludes the CEO.
