The relaunch of the Xuxa doll by Estrela was a real phenomenon!
By relying on our solutions, Estrela provided an unparalleled shopping experience, delighting both new consumers and nostalgic fans. The result was impressive: 940 dolls were sold in just 15 hours at the brand's flagship store, with orders invoiced in 24 hours.
Why Social? By bringing the challenge to us, Estrela had access to a robust, multi-channel operation that boosted sales and guaranteed extraordinary results. The main differentials of this partnership were:
- Optimized flagship: The online store was managed in an integrated and efficient manner, ensuring that each customer had an intuitive navigation and a smooth shopping experience.
- Impeccable customer service and fulfillment: Social Digital Commerce managed the entire customer service and logistics process masterfully, ensuring that orders were delivered quickly and safely, providing a delightful experience from start to finish.
In an iconic relaunch, Xuxa's doll shone again, and Estrela, together with our team and our structure, showed that combining tradition and innovation is the key to success. When the focus is on the client and operations are well managed, the results are extraordinary. Our modular ecosystem boosted Estrela's digital presence, which reaffirmed its place in the hearts of Brazilians.
