Recognized worldwide for producing the iconic Cachaça 51, it has always been a benchmark in the distilled spirits segment in Brazil. The company was looking to evolve its presence in the digital market as a way of keeping in touch with its public. To meet this challenge, Companhia Müller chose us as a partner to digitize its business and present its portfolio in an innovative and efficient way.
Why Social? The decision to take the first step in its digital presence was a strategic one for Companhia Müller, and the main reasons for choosing us as a partner were:
Brand strengthening: Expand and consolidate Companhia Müller's identity in the online environment.
- Getting closer to the consumer: Provide a direct experience, allowing consumers to explore and connect with the brand's entire portfolio.
- Presentation of launches: Social has enabled Müller to communicate and launch products with agility, efficiency and communication to its target audience.
- Digital presence: The company has never had e-commerce before, making Go Live in July 2024 a key milestone in its digital journey.
We took over the complete management of the Müller Company's digital operations, which included flagship, marketplaces and fulfillment with logistics centralized in our distribution center located in Extrema, Minas Gerais. This demonstrates how digitalization and innovation are essential for the expansion and strengthening of traditional brands in the current scenario.
