In 2024, we consolidated our role as one of the main players in the organization of commercial eventscreating experiences that have leveraged the presence of leading brands in the e-commerce and retail.
Among the most notable moments of the year, I highlight strategic actions by retail developed for major brands. A world leader in imported perfumes held an exclusive event in Itaim Bibi, while an alcoholic drinks giant, renowned for its premium whiskies, champagnes and vodkas, was present in the luxurious Cidade Jardim.
Concha Y Toro, a renowned wine producer and exporter, promoted memorable experiences at the prestigious Tivoli and Tangará hotels. These events not only attracted a large audience, but also strengthened the emotional connection and image of these brands with consumers.
End-to-end planning and execution
Each event I organize is thought out down to the smallest detail and caters to different types of niche markets. My portfolio of services includes:
- Event planning, management and productionfrom the initial idea to the final execution, ensuring that each stage is completed with excellence;
- Complete logistics: organizing the delivery and return of branded products at events, with agility, care and precision;
- Stand design and assembly: customized solutions for fairs, exhibitions, congresses, workshops and product launches;
- Concept stores and pop-up storescomplete structuring and management for exclusive brand experiences;
- Hiring qualified staffThe company has trained teams for high-quality service and support, catering to a wide range of audiences, from the most popular to the most premium;
- Sales operation and POS management systemintegrated technology to facilitate orders and financial transactions;
- Catering for eventsfrom coffee breaks to elaborate cocktails, always prioritizing the customer experience;
- Samplingdistribution of gifts and product tastings to engage the public.
Highlights of the year
Every event project for retail can be challenging and, to ensure the expected success, I work with an expertise that allows brands to worry only about collaborating to achieve the best execution and experience together.
One example was the action carried out for Hive, a performance supplement company. I carried out all the logistics and backofficeorder taking and delivery on site for an audience of more than 1,000 people in real time, as well as post-event delivery to the client's home within 24 hours.
For the imported perfume sector, I created a unique sensory experience that attracted a public interested in tasting and buying the brand's products. The space featured a sophisticated setting, interactive activations and sampling of iconic products, reinforcing the differential of the experience as a whole.
For the alcoholic beverages sector, I designed an immersive operation for a highly selected and exclusive audience, offering tastings and digital activations that connected consumers to the stories behind the brands, strengthening engagement.
These projects exemplify my ability to carry out actions of retail in various sectors, such as cosmetics, food, drink and sports. With more than 80 brands in its client portfolio, these actions are fundamental to increasing sales, broadening brand exposure and creating genuine connections with consumers, promoting identification and loyalty that significantly impact turnover.
Commitment to excellence
Customer satisfaction in 2024 reflects my commitment to creating unique, complete and memorable experiences. For 2025, my mission is to raise the bar even higher in terms of innovation, impact and structure, offering tailor-made solutions to meet the needs of each brand.
I turn ideas into unique and specific cases for each business objective. Continuing to build successful partnerships and making each event an unforgettable celebration is something I take with me as the essence of my work.
