Today's consumer often arrives at the store better informed and closer to making a purchasing decision than ever before.
Many window displays are now done on a single screen and use intelligent search as the main tool for converting sales.
So how can you make your e-commerce site more efficient in terms of sales?
This is a constant question for many entrepreneurs, and one of the main answers has to do with intelligent search. Do you know this feature?
In basic terms, a search is an approach to finding content on the Internet or within a system/platform with the aim of providing the end user with the most relevant results possible via a search engine.
However, search engines and their results have become a strategic tool for businesses: today, for all companies, being part of Google's results means the possibility of having more customers and carrying out transactions.
And e-commerce is no different! Read on to find out the differences between search engines and how an intelligent search can help your business. boost your online sales.
Search engines are getting smarter
The reality of search results today shows us how far we've come in the use of search engines. The result of a "Google" does not bring something basic or conceptual, it already directs us to something really useful and applied to a specific objective.
Search personalization techniques have been a step towards what we call intelligent search - search engines already index web content according to the user's interests. We gain efficiency in results and increase productivity.
On the other hand, advances in the technology used by search engines have also led intelligent search to results in favor of advertisers.
Intelligent search applied to e-commerce
It is essential in your online store that it shows relevant suggestions in a search to give your customer an idea of the depth of your product range. This makes sense when you are selling thousands of products of a similar type or from a single range.
Smart search stands out as a feature applied to e-commerce, since a homepage cannot display all the products sold. Therefore, the "Search" option is the next thing you should focus on in order to increase your sales.
The faster and more accurate the results, the better the experience provided by the search engine and your store. On the contrary, inefficient and slow results can lead to user frustration and shorten the life of your business on the search engine. e-commerce.
In practice, we can think, for example, of an online bookstore that offers to search for books by title, author or genre. Even if someone can't remember the entire title or author's name, intelligent search can help your customer complete the search quickly.
Characteristics of intelligent search in e-commerce
Promoting your products online is a challenge, so it's crucial that you show your customers relevant search results. An example of this efficiency is the return of the best-selling products based on the search carried out.
For this to happen, your intelligent search tool needs to have some fundamental characteristics.
Spell check and autocomplete
Help your visitors with the autocomplete feature and never lose a sale because of a typo thanks to the spell check function. Your intelligent search needs to learn from all the wrong entries and automatically suggest relevant products in future searches.
The power of Artificial Intelligence
The intelligent search feature of your online store needs to learn from the research already carried out, and integration with Artificial Intelligence helps you achieve your sales target every day.
It offers results comprising long and complex queries written in any case or form. Products can be written in different ways, including singular and plural.
Relevant search filters
Visitors browse the results quickly and easily with dynamic filters. Intelligent algorithms applied to the smart search generate relevant filters, simplifying the search results to make browsing easier. This includes searching for relevant products, product categories and other characteristics such as weight, price and other options.
Speed of results
Finally, an important feature that cannot be missing from your intelligent search is the speed of the results, after all, there is no point in having effective results if they are not presented quickly.
Intelligent search in the age of mobile devices
If you understand the importance of intelligent search in your online store, it will be easy to understand how strategic this resource is in the age of hyperconnectivity with the use of mobile devices.
The Digital Transformation has led us to new behavioral and consumer habits, and smartphones have become an important decision-making tool. In addition to adapting your online store to the size of mobile device screens, you need to provide agile and efficient search resources to guarantee conversion into sales. Point for intelligent search!
And don't forget the voice search feature
We haven't yet adopted voice search as a part of our daily routine, but it's going to happen soon. This is shown by the investments made by Google, Amazon, Microsoft and Apple in their virtual assistants.
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