High-performance marketing: how Social Digital Commerce is revolutionizing full commerce with innovations and automation

Sep/2024

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Reading: 2 min

High-performance marketing: how Social Digital Commerce is revolutionizing full commerce with innovations and automation

|

Reading: 2 min

In the competitive landscape of e-commerce, staying ahead requires more than simply keeping up with trends. You need to innovate, automate and, above all, deeply understand consumer behavior. It is with this model that Social has stood out as a benchmark in High Performance Marketing.

At the heart of this transformation is the Marketing IntelligenceIt is a true engine that not only drives sales, but also redefines the way digital marketing is done. This hub acts as a performance agency, dedicated to accelerating client revenue through constant innovation and advanced automation. Using the most modern automation and management tools on the market, with strong support from artificial intelligence (AI), it is possible to optimize every second in order to achieve in-depth analysis, integrations, campaign management and asset production.

What sets us apart? An integrated ecosystem that synergistically connects e-commerce platforms, CRM and Ad Managers (Google, Meta and programmatic DSPs). This level of automation allows data to be transformed into powerful insights and each campaign to be more precise, personalized and effective. By feeding the CRM with detailed data on consumer buying behavior, segmented audiences are created, enabling campaigns with better conversion rates and healthier ROAS.

But the company doesn't stop there. This approach also facilitates the implementation of remarketing and look-a-like campaigns, strategies that have proved crucial in reducing costs compared to traditional customer acquisition campaigns. Every dollar invested in media is maximized, generating measurable and scalable results from the first contact to final loyalty.

Today, the organization manages e-commerces for product brands with high repurchase rates. In this case, the integration of the platform, CRM tool and Ads Managers is very effective in reminding the end consumer that it's time to renew their stocks of products in the Food & Beverage and Personal Care & Beauty segments. Social Digital Commerce sets up e-mail rulers that are fired according to the average purchase frequency of that audience, while at the same time we impact the user with specific graphic banner campaigns on Instagram and Google.

We believe that the success of e-commerce lies in the ability to combine technology and market intelligence to deliver exceptional results. And that's exactly what the company does and is ready to digitize its operation and take it beyond digital. And you, how are your plans to revolutionize your digital marketing?

Get to know the Social hubs

Go digital, go global, choose Social: the way forward for your business.

Go digital, go global, choose Social for the future of your business.

Go digital, go global, choose
Social for the future of your business.

Get to know the Social hubs

Go digital, go global, choose Social: the way forward for your business.

Go digital, go global, choose Social for the future of your business.

Go digital, go global, choose
Social for the future of your business.