With the massive penetration of Marketplaces in digital shopping, Flagship stores have been struggling to maintain their relevance in the market.
In today's episode, we're going to discuss which strategies can be used to build public loyalty and boost your store sales.
1. Why should companies consider implementing flagships?
2. What do you think is the reason why people choose to shop at Marketplaces rather than Flagships?
3. What strategies can flagships use to attract the public and overcome the public's preference for Marketplaces?
4. What kind of role can offline stores play in building loyalty and how can they use these spaces to promote their online stores?
5. What can flagships do better than marketplaces to attract consumers?
Enjoy the moment and play the podcast episode now, directly on Spotify!
Names of participants:
Henrique Tardeli - Marketing Director - Social Unlimited Digital Commerce
Rafael Scaramucci - Country Manager - Social Unlimited Digital Commerce
Douglas Araújo - Head of E-commerce - Social Unlimited Digital Commerce
Alexandre Ieva - Host - E-Commerce Brazil
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