53 million Brazilians bought online in the first quarter of 2023, which means that selling in the digital world brings many benefits for companies
Online shopping is taking up more and more space in Brazilians' lives, representing a total of 53 million in the first half of 2023 according to the report released by NIQEbit. However, for these purchases to be made, companies must choose to digitize their businesses.
There's a lot of talk about the digitalization of retail, but is it really important? What are the benefits? What are the pros? These questions have answers!
Digitization
The digitalization of retail is integration of technology into commercial operations, starting with the first sales contact and ending with the stock management and customer delivery. And for this to happen assertively, it is essential to have a technological system - integrating digital payment methods, process automation and presence on various digital channels.
Benefits
Digitizing your business will allow more efficient and personalized customer experience, increase operations and sales, and reduce costs. These are some of the benefits that will help your company continue to grow.
Pros
The pros of digitizing your business are complementary to the benefits and in order for them to have really good results, it is extremely important that there is strategies, planning and competent management to put them into practice.
Digitalization, together with the various online communication channels perform and deliver a significant increase in salesAfter all, it's a set of factors to achieve positive results.
"Digitizing businesses is fundamental to accelerating sales on seasonal dates, Black Friday and end-of-year campaigns. It's also important to have planned and well-structured actions." explains Nícolas Fernandes, Chief Sales Officer (CSO) at Social Digital Commerce.
Therefore, digitizing your business is an assertive way to sell more, expand and guarantee a good customer experience. Social Digital Commerce has four hubs that can help from the start of the process right through to delivery to the consumer. Get in touch and speak to one of our experts.
