Known as the "month of sales" or even the "month of the hangover", January is marked as a period of promotions and stock-burning for retailers.
After a Christmas with lower than expected records, with a drop in sales of more than 10% in Brazilian commerce compared to the same period last year, the week of the Christmas holidays was the weakest for retailers in the last three years, according to a survey by Serasa Experian.
See the full article: https://jornalempresasenegocios.com.br/negocios/dicas-para-vender-estoque-encalhado-em-janeiro/