With more than 10,000 products sold over four days and specific actions for the date, the publisher has been able to expand.
One of the most important dates for e-commerce is Black Friday and Social Digital Commerce plays a key role in the management, logistics and sales strategy during this period. In 2022, the partnership between Darkside and Social resulted in more than 10,000 orders, which were delivered during four days of Black FridayThis was due to the strategic plan to set up a library for the publisher at the Social Distribution Center in Itapevi, São Paulo.
With the aim of providing customers with a versatile shopping experience, Darkside is an innovator when it comes to online stores and prioritizes good service from the initial process to delivery. This innovation is the result of personalized work in partnership with Social where the management, logistics and delivery were essential to the publisher's success on Black Friday.
A few key points stand out in this process: logistics management and adequate transportation, which has allowed the publisher to expand significantly. And the inclusion of special actions for the date, such as limited editions and exclusive packages of copies of Darkside's dark literature.
Exceeding expectations, Darkside's Black Friday 2022 - in partnership with Social - was a success due to the two companies' commitment to providing customers with an agile, safe and reliable experience, as well as to personalized sales strategies for the occasion. Customer satisfaction strengthens the publisher's reputation and gives even more credibility to the importance of having a management that is committed to offering customers a unique shopping experience.
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