Here are some tips for selling and buying online on the Monday after Black Friday.
Much is said in November about Black Friday, its promotions and how to avoid falling for scams, right? But over the years, another super important date in the penultimate month of the year has been growing and has consolidated its place: Cyber Monday.
As its name implies, Cyber Monday takes place on the Monday after Black Friday and when it was first introduced in the United States in 2005, it focused on selling electronics. The date has become so popular that companies from all industries use Cyber Monday to sell more.
E-commerce companies have seen significant growth in sales. According to Neotrust, in 2021, Cyber Monday sales made the e-commerce sector R$827.4 million. The figures for the 2022 edition are not as positive due to the World Cup in Qatar. In addition to the best practices for shopping assertively on Black Friday, there are special tips for Cyber Monday:
1) List what you want to buy: making a list of the utensils you want to buy and monitoring their prices allows you to buy assertively;
2º) Evaluate your budget: When you make a shopping list, you may decide how much you can spend on that date;
3º) Check the site's reputation: on Cyber Monday and Black Friday, the number of scams and fake websites increases. To avoid falling for scams, it is necessary and important to check the reputation of the site you are buying from;
4º) Exchanges and returns: on Cyber Monday there may be different exchange and return policies for products, so when making your purchase be aware of all the conditions.
Cyber Monday sales
According to experts, Black Friday is a time when online sales increase and this has consequently also happened on Cyber Monday. As there are tips for buying correctly, we can also list some instructions for you to sell more on Cyber Monday. Check them out:
1º) Define the objectives;
2º) Research your competition;
3º) Assess what your audience is looking for;
4º) Define strategies;
5º) Strengthen operations and logistics;
6º) Take part in marketplace campaigns;
7º) Optimize your site;
8º) Analyze the performance of campaigns during Cyber Monday;
9) Offer excellent customer service;
10º) Invest in after-sales service.
Cyber Monday is yet another opportunity to increase your store's salesThe best way to do this is to make sure you stand out from your competitors and perform better before starting your Christmas strategies.
*Sources: Conexão E-commerce; Mercado Pago; Future Print; Mobills;
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