Black Friday 2024, scheduled for November 29, is expected to generate more than R$ 11 billion in Brazilian e-commerce, according to estimates by ABComm (Brazilian E-Commerce Association), which represents a growth of 10.2% compared to the previous year. Although inspired by the United States, the Brazilian version has unique characteristics, especially with the concentration of major online promotions in categories such as electronics, household appliances, books and furniture. The "Black Friday 2024 Trends" survey, published by Confi/Neotrust, projects that digital commerce in Brazil will reach R$ 9.3 billion between Thursday and Sunday of the event alone.

In order for consumers to take advantage of the holiday in a safe and advantageous way, it is essential to pay attention to some important aspects to identify legitimate offers, avoid pitfalls and ensure a smooth and satisfactory shopping experience.

Is it reliable?

During Black Friday, scammers often replicate the look of well-known stores to confuse consumers and scam them. To ensure that you are buying from a safe source, it is essential to check the store's official URL. Avoid clicking on links received via SMS, email or social media, as these channels are commonly used in phishing attempts. Prefer to type the address directly into the browser and always check for the SSL (Secure Sockets Layer) security padlock to the left of the URL, an indicator that the page is secure. Additional seals, such as "secure store" or "shielded site", can also help to confirm the reliability of the e-commerce site.

Real promotions

To take advantage of Black Friday without falling for misleading promotions, price monitoring is essential. Nowadays, there are several websites and apps that track price history, allowing you to identify the variation over time and avoid "half price" promotions. One tip is to start your price research weeks before Black Friday, establishing a reference value for the products you want to buy. This way, you avoid falling for false offers and focus on genuine discounts.

Discount coupons and cashbacks

During the month of Black November, many brands offer discount coupons and cashback programs as part of their promotional strategies. These campaigns are often publicized on the stores' official websites, in live broadcasts and even in partnerships with digital influencers. To save even more, keep an eye out for relevant promotional coupons and analyze the conditions of cashbacks, which can prove to be advantageous. It's worth remembering that the discount isn't always on the initial value of the product, but on the return offered through cashback, a practice that has been widely adopted by retailers and should gain even more strength this year.

Deliveries

Due to the high volume of sales during Black Friday, many companies adjust delivery times to accommodate the increase in demand and avoid logistical problems. If you need the product for a specific date, it is essential to check the delivery time before finalizing the purchase. Also, consider the possibility of delays and, if you have an urgent need, opt for options such as "Click and Collect", a solution offered by some stores to ensure faster and safer delivery.

Planning

In the midst of so many offers and discounts, it's easy to get carried away and end up spending more than planned. That's why setting a specific budget for Black Friday is an essential strategy to ensure that you take advantage of promotions in a conscious way. Make a list of the products you really need or want, prioritizing the most necessary purchases. Also, be careful with purchases made in installments, which could compromise your budget in the coming months. According to data from ABComm, the average purchase ticket for Black Friday 2024 is projected at R$ 738, an increase on last year's R$ 705. This data helps establish a spending benchmark and makes planning even more important for a positive shopping experience.

These five tips will help you plan your purchases better and avoid unwanted surprises during Black Friday 2024. By paying close attention to the reliability of websites, monitoring prices, coupons and cashback, planning deliveries and controlling your budget, you'll be able to identify real savings opportunities and take advantage of this date safely and intelligently.