Find out more about this online transaction model and talk to our experts
Practicality and quick solutions are essential in everyday life, right? This can (and should) also be used in digital, after all, time is money and can define the course of an online purchase.
The Brazilian Association of Credit Card and Services Companies (Abecs) has standardized a solution for digital transactions using credit cards, called Click To Pay, which promises to make e-commerce purchases fast and secure. The solution allows consumers to pay for their purchase at the check-out of online stores without having to enter their credit or debit card details.
How does it work?
This is due to the evolution of internet payments and the unification of credit card brands, prioritizing: experience and security.
- You make the purchase;
- Choose your payment method;
- Enter your e-mail address;
- It goes through the process of authenticating two factors;
- Once confirmed, payment is finalized, without the need to enter all your card details (number, validity, security code).
This safe, fast and effective purchase is possible because the credit card data (provided by the credit card companies) will already be in the Click To Pay database, by means of a token.
A solution that promises to make life easier for consumers, ensure a good shopping experience and ensure that data is not leaked (or scammed).
Did you know?
At Social, we have a team of experts in payment management and technology. Access here to find out more about our digital solutions.
Click to Pay" is an express way for customers to pay online. In practice, the method is presented to the consumer as a payment option for e-commerce, alongside the others already known. When choosing "Click to Pay", the user enters their e-mail address and goes through a quick two-factor authentication process.
After this stage, the payment is finalized, without the need to enter personal information and card details such as number, expiration date and verification code.
This is possible because the data will already be in the "Click to Pay" base, issued according to the corresponding flag. According to Abecs, all this information is tokenized, which means that sensitive data is transformed into unique, encrypted digital credentials.
"With 'Click do Pay', everyone wins. The consumer has a faster, simpler and safer experience, and the commercial establishment can convert more sales and curb fraud attempts," said Nuno Lopes Alves, an Abecs board member and responsible for coordinating the project to standardize and expand the modalities.
