The novelties aim to build customer loyalty and provide a personalized buying journey
New year and new trends, right? In the e-commerce market, this is no different! For 2024, we've selected five innovations that promise to be on the rise in digital shopping environments.
The aim of the trends is to build customer loyalty and provide a personalized buying journey. The new features for e-commerce are:
Phygital retail
It's the integration of online and offline media, giving consumers the right to choose their own purchasing journey. In this way, customers are offered more practical, intuitive and efficient alternatives to solve their purchasing problems.
Smart shop windows
This trend is used in conjunction with artificial intelligence, in which a virtual salesperson uses a system to recommend products according to the user's profile and behavior. In these shop windows, there is the option of personalization which is carried out with the help of data analysis extracted from the user's browsing databases, so it is possible to identify and recommend products.
Conversational Commerce
It involves real-time conversations with consumers and sales are made via instant messaging applications and chats. Conversations can be done manually or automatically. This trend promises to be the pinnacle of sales.
Online payment with biometrics
This trend is designed to prevent fraud in online purchases. Online payment will be made using instant selfies to complete a credit card purchase on digital platforms.
Augmented reality
It aims to combine the virtual with the real. In this trend, the consumer will have the experience of seeing your product wherever they are, or even being able to see how it will look in the desired environment (in the case of furniture, for example).
*Source: UX Group, Vindi and Real Trends.
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