Technology, logistics, organization and customer loyalty: what you need to know for Black Friday
The most important date for revenue in the online market is approaching and for this day to be profitable for businesses, a lot of planning, strategy, good practices and action is needed. Recently, Opinion Box and Octadesk released a survey called "E-commerce Trends 2025", in which 2,000 Brazilians took part. In this survey, 88% of those interviewed said they shop online at least once a month, of which 15% shop several times a week. This data reinforces the growth and strength of online sales, and emphasizes the importance of planning for Black Friday, which is the biggest retail date in the world. Many companies start organizing and structuring their campaigns for Black Friday just after Father's Day, while consumers start their research during this period, or even a few months before, to compare prices. Consumers want to buy, and companies want to sell For Black Friday to show good results, it is essential that the pillars of e-commerce are connected and their practices aligned. Starting with the technological side, it is crucial that the platform on which the virtual store is hosted supports the volume of accesses during the sales period, uses a cloud infrastructure to ensure scalability and that the site's usability is suitable for both desktop and mobile versions. Technological tests are essential. Another important point is the use of data protection and anti-fraud systems, which prevent hacker attacks on e-commerce and guarantee the security of customer information. This issue also generates fear among consumers. In the "E-commerce Trends 2025" survey, 91% of respondents reported that they stop buying online for fear of e-commerce fraud. In addition, it is essential to have a well-structured and trained customer service team, as the volume of sales is higher during Black Friday, and increased contact with brands is inevitable. Logistics is another pillar of success for Black Friday, especially as online purchases are delivered directly to consumers' homes, who increasingly want agility with Same Day or Next Day delivery formats and efficiency that results in repurchases on other dates, as well as significant numbers in NPS surveys. It is through logistics that orders are confirmed, go through the picking process (separation of products in stock) and packing (packaging of goods for shipment to the consumer). During this period, when a high volume of sales is expected, it is essential that stocks are properly organized - systematically, physically and completely. Also within this pillar, it is essential to have the structure to ship orders on time. Remember: the sale is only complete and successful when the customer receives the product without having any negative experiences throughout the process, from accessing the e-commerce site to delivery and receiving the item in perfect condition. Marketing strategy is an essential pillar on Black Friday Above, we discussed the pillars of an e-commerce, but marketing is also a fundamental part (it can be done in a boosted or organic way). Normally, companies create a specific strategy for Black Friday, using targeted campaigns for the most famous e-commerce date. In this period, creating campaigns throughout the month can be advantageous, but care must be taken not to "burn cartridges" before the official date. Marketing is also crucial when it comes to customer loyalty, as it's from a good experience that they come back to buy via e-commerce. Betting on exclusive discounts, giving away gifts and building a cross-channel media strategy is a very important differentiator on this date. Black Friday is a period marked by a significant increase in sales, purchases and innovation. That's why it's essential for companies to be attentive to trends, offering attractive offers and varied options to consumers during this time in order to guarantee good results. The months leading up to Black Friday are a strategic time to analyze what worked in previous editions, adjust what didn't work and start planning to build an increasingly successful Black Friday. Companies that apply these pillars effectively will have a better chance of standing out and achieving better sales results.
Shall we talk about Black Friday?
The founder and co-CEO of Social Digital Commerce, Diogo Olher, together with the CSO, Nicolas Nascimento, took part in E-commerce Brasil's Entre Amigos podcast. In this episode, they share advanced tips for maximizing companies' performance on the most important e-commerce date of the year.
Social Digital Commerce grows 72% in November 2023 compared to last year, doubles number of customers and triples number of items sold on Black Friday
SLA in D+1 of 99% and an increase of 21% in turnover between October and November 2023 are some of the surprising data from Social's Black No Limits in this period The last month of the year is coming to an end and the data from November and Black Friday 2023 can already be explored. And we can tell you in advance that the figures are surprising. Social Digital Commerce grew by 72% between November 2022 and 2023, doubled the number of customers in the same period and tripled the number of items sold in November this year. Black Sem Limites (Social's institutional Black Friday campaign) and the month of November this year had a turnover of 21%, compared to October 2023, with an average of four items per order and an SLA of 90% in D0 and 99% in D1. "Social's growth in one year is the result of the great work we are doing with our clients. The plurality of our clients' segments and our commitment to surpassing previous data meant that the month of November and Black Friday surprised everyone," says Ricardo Onofre, CEO of Social Digital Commerce.
Cyber Monday: another opportunity to buy and sell online strategically
Here are some tips for selling and buying online on the Monday after Black Friday. There's a lot of talk in November about Black Friday, its promotions and how to avoid falling for scams, right? But over the years, another super important date in the penultimate month of the year has been growing and has consolidated its place: Cyber Monday. As its name implies, it takes place on the Monday after Black Friday and when it first began to be known, in 2005, in the United States, it was focused on selling electronics. The date has become so popular that companies from all sectors use Cyber Monday to sell more. E-commerce companies have seen a significant increase in sales. According to Neotrust, in 2021, Cyber Monday sales made the e-commerce sector R$827.4 million. The figures for the 2022 edition are not as positive due to the World Cup in Qatar. In addition to good practices for shopping assertively on Black Friday, there are special tips for Cyber Monday, which are: 1) List what you want to buy: making a list of the items you want to buy and monitoring their prices allows you to shop assertively; 2) Assess your budget: by making a shopping list, you can decide how much you can spend on this date; 3) Check the site's reputation: on Cyber Monday and Black Friday, the number of scams and fake sites increases. In order not to fall for scams, it is necessary and important to check the reputation of the site you are buying from; 4th) Exchanges and returns: on Cyber Monday there may be different policies for exchanging and returning products, so when making your purchase be aware of all the conditions. Cyber Monday sales According to experts, Black Friday is a time when online sales increase and this has consequently also happened on Cyber Monday. As there are tips for buying correctly, we can also list some instructions for selling more on Cyber Monday. Check them out: 1º) Define your objectives; 2º) Research your competition; 3º) Assess what your audience is looking for; 4º) Define strategies; 5º) Strengthen your operations and logistics; 6º) Take part in marketplace campaigns; 7º) Optimize your website; 8º) Analyze the performance of your campaigns during Cyber Monday; 9º) Offer excellent customer service; 10º) Invest in after-sales service. Cyber Monday is another opportunity to increase your store's sales, stand out from your competitors and perform better before starting your Christmas strategies. *Sources: Conexão E-commerce; Mercado Pago; Future Print; Mobills; Want to prepare for Cyber Monday and Black Friday? Talk to one of our experts now.
Smart and personalized shopping: good results on Black Friday
Black Friday is just around the corner and we at Social Digital Commerce have come up with some interesting facts about this important date: Smart shopping: research and enjoy! To make a purchase on Black Friday assertively and without problems, you need to shop smart. Check out some tips below: 1º) Research: Anticipating research for a week or two before the official date of Black Friday (this year, it will be on November 24th) is important to check prices and identify real offers. 2º) Check: Buying online requires a lot of care, so it's important to make purchases on trusted sites - which have a good rating, feedback and purchase history. 3º) Check: Checking out the social networks and advertisements of the stores and brands you are interested in buying allows you to keep track of offers, discount coupons and save money. 4) Plan ahead: Choosing to shop at specific times, such as: from 11pm (on the Thursday before Black Friday) until 11.59pm on Friday, makes it easier for you to take advantage of all the offers and advertisements about Black Friday. * Forbes and Globo Personalized shopping: the recommendation used by artificial intelligence. Artificial intelligence is an ally of e-commerce and provides an even more enriching experience when shopping online. With it, you can create personalized shopping recommendations to sell more. We've selected some tips for you to learn more about personalized shopping. 1º: Increased sales: assertively directs the public to online sales, influencing them to buy what they are looking for and not 'abandoning' them in the cart; 2nd: Permanence on the site: with AI recommendations for personalized purchases, the user's permanence on the site increases. Engagement with e-commerce is greater, making it possible to effectively explore all the company's products. 3º: Greater propensity to buy: in addition to the user buying what they are looking for, with personalized recommendations, they are more likely to buy other products. This leads to increased sales. 4º: Return and loyalty: customers who interact with personalized purchases are almost twice as likely to buy from the site again. This is an opportunity to build user loyalty and continue selling to them and others after the referral. Choosing to have a personalized shopping system for Black Friday means that users are impacted with more products, leading to more sales and more interaction with the site. WANT TO HAVE A PERSONALIZED SHOPPING SYSTEM FOR BLACK FRIDAY, CLICK HERE AND TALK TO OUR EXPERTS!
Black Friday 2023: Social Digital Commerce prepares for the most important date in e-commerce!
Black Without Limits: Sales Without Limits Mode Activated is this year's campaign at Social, with a total focus on sales and deliveries with maximum efficiency The countdown to the main e-commerce date has begun and Social Digital Commerce, together with its employees and partners, is preparing so that, on the last Friday in November, sales will achieve excellent results and the products purchased by customers will be delivered with extreme agility. Black Friday requires marketing, commercial and logistical planning, as well as the commitment of several companies that make up the e-commerce ecosystem. At Social, we have four business hubs that encompass all the solutions for clients who want to leverage their digital businesses, and the numbers prove the efficiency of our work. In 2021, more than 5,000 orders were sent to customers and more than 4,000 products invoiced with excellence and quality. On Black Friday 2022, the figures are even more surprising: more than 7,000 orders were invoiced, with more than 3,000 invoiced in just 8 hours. More than 15,000 products were delivered to the end consumer, in addition to the 24-hour operation of our Distribution Center in Itapevi - SP. For Black Friday 2023, growth is expected to be five times higher than in recent years. In addition, the number of orders is expected to triple (compared to the 2021 and 2022 editions), making it one of the best editions of the date for Social Digital Commerce. This also ties in with the campaign's theme: Black Without Limits! Living up to the signature 'Unlimited Digital Commerce', Black Without Limits: Unlimited Sales Mode Activated, is the focus we have on offering sales performance, logistics and agile delivery to customers and consumers. We offer customized services for logistics operations, check them out: ACCESS THE CASE Darkside and Social Digital Commerce: strategic partnership and management resulted in increased sales on Black Friday 2022.
Darkside and Social Digital Commerce: strategic partnership and management resulted in increased sales on Black Friday 2022
With more than 10,000 products sold over four days, specific actions for the date allow the publisher to expand. One of the most important dates in e-commerce is Black Friday and Social Digital Commerce plays a key role in the management, logistics and sales strategy during this period. In 2022, the partnership between Darkside and Social resulted in more than 10,000 orders, which were delivered during four days of Black Friday, due to the strategic planning of setting up a publisher's library in Social's Distribution Center, in the municipality of Itapevi, in São Paulo. With the aim of providing customers with a versatile shopping experience, Darkside is an innovator when it comes to online stores and prioritizes good service from the initial process through to delivery. This innovation is the result of personalized work in partnership with Social, where management, logistics and delivery were essential to the publisher's success on Black Friday. A few key points stand out in this process: logistics management and adequate transportation, which enabled the publisher to expand significantly. And, the inclusion of special actions for the date, such as: limited editions and exclusive packages of copies of Darkside's dark literature. Exceeding expectations, Darkside's Black Friday 2022 - in partnership with Social - was a success due to the two companies' commitment to providing customers with an agile, safe and reliable experience, as well as customized sales strategies for the occasion. Customer satisfaction strengthens the publisher's reputation and gives even more credibility to the importance of having a management that is committed to offering customers a unique shopping experience. Follow our networks or get in touch:
