Black Friday 2024: check out our customers' unmissable discounts
Our #BlackWithoutLimits is focused on providing the best offers and also the best service experience for customers and consumers. Agile deliveries on this very special date for online retailers continue to be guaranteed, maintaining operational excellence throughout the year, even in the face of the high volume that the date brings. Last year, we recorded an average of four items per order, with 90% of deliveries made on the same day. And now, we expect a 3.5x higher volume of orders during the four main days of Black Friday (28/11 to 01/12) compared to 2023, reaching an average of 6,000 orders per day! Want to be part of this historic Black Friday? Activate #ModoFull and take advantage of these unmissable discounts!
5 Strategies to Sell More on Black Friday in the Digital Marketplace
Black Friday is one of the most important and competitive dates in e-commerce. With digital consumer behavior being very different from physical retail, success depends on specific and well-planned strategies. Although the date is approaching, there is still time to adjust your actions and make the most of the opportunities. Tools such as Neotrust Confi's Black Friday Hour by Hour Platform, combined with our marketing, sales and logistics services, allow for quick changes, with data updated in real time, guaranteeing precise and agile decisions. Here are 5 ways to boost your sales and stand out during Black Friday: 1. Use Market Analysis for Effective Campaigns Successful campaigns go beyond internal data. With a market analysis platform, you can identify trends in consumer behavior, best-selling categories and competitors' winning strategies. 2. React in Real Time to Results During Black Friday, tracking key indicators such as sales and conversions in real time is essential. This allows for quick adjustments to campaigns still in progress, maximizing results while the public is engaged. 3. Adopt the Full Digital Commerce Model On Black Friday, integrating strategy and operations is essential. The Full Digital Commerce model brings together marketing, logistics and data analysis in a single service, guaranteeing agility and efficiency in such a dynamic period. 4) Synchronize stock with demand Managing stock strategically is a competitive differentiator. It is essential to have a clear vision of the relationship between sales and stock, avoiding stock-outs of popular products or excesses of less sought-after items. 5. Create Personalized Experiences with Data Personalization is the key: the Black Friday consumer is looking not only for price, but also for relevance. Use data to understand preferences, buying habits and the most popular payment methods. Why invest in Full Digital Commerce and Data Analysis on Black Friday and seasonal dates? Combining the Full Digital Commerce model with advanced data analysis tools offers the best solution: On Black Friday, planning smartly and acting quickly sets winning brands apart. The combination of operational expertise and insights turns opportunities into concrete results. Turn data into results and achieve success! If you want to boost your sales on Black Friday, count on our Full Digital Commerce services and Confi Neotrust's data analysis to create a winning strategy.
Tips for good shopping on Black Friday
Black Friday 2024, scheduled for November 29, is expected to generate more than R$ 11 billion in Brazilian e-commerce, according to estimates by ABComm (Brazilian E-Commerce Association), which represents a growth of 10.2% compared to the previous year. Although inspired by the United States, the Brazilian version has unique characteristics, especially with the concentration of major online promotions in categories such as electronics, household appliances, books and furniture. The "Black Friday 2024 Trends" survey, published by Confi/Neotrust, projects that digital commerce in Brazil will reach R$ 9.3 billion just between the Thursday and Sunday of the event. For consumers to take advantage of the date in a safe and advantageous way, it is essential to pay attention to some important aspects in order to identify legitimate offers, avoid pitfalls and ensure a smooth and satisfactory shopping experience. Is it reliable? During Black Friday, scammers often replicate the look of well-known stores to confuse consumers and scam them. To ensure that you are buying from a safe source, it is essential to check the store's official URL. Avoid clicking on links received via SMS, email or social media, as these channels are commonly used in phishing attempts. Prefer to type the address directly into the browser and always check for the SSL (Secure Sockets Layer) security padlock to the left of the URL, an indicator that the page is secure. Additional seals, such as "secure store" or "shielded site", can also help confirm the reliability of the e-commerce. Real promotions To enjoy Black Friday without falling for misleading promotions, price monitoring is essential. Currently, there are several websites and apps that track price history, allowing you to identify the variation over time and avoid "half price" promotions. One tip is to start your price research weeks before Black Friday, establishing a reference value for the products you want to buy. This way, you avoid falling for false offers and focus on genuine discounts. Discount coupons and cashbacks During the month of Black November, many brands offer discount coupons and cashback programs as part of their promotional strategies. These campaigns are often publicized on the stores' official websites, in live broadcasts and even in partnerships with digital influencers. To save even more, keep an eye out for relevant promotional coupons and analyze the conditions of cashbacks, which can prove to be advantageous. It's worth remembering that the discount isn't always on the initial value of the product, but on the return offered through cashback, a practice that has been widely adopted by retailers and should gain even more strength this year. Deliveries Due to the high volume of sales during Black Friday, many companies adjust delivery times to accommodate the increase in demand and avoid logistical problems. If you need the product for a specific date, it is essential to check the delivery time before finalizing the purchase. Also, consider the possibility of delays and, if you have an urgent need, opt for options such as "Click and Collect", a solution offered by some stores to guarantee faster and safer delivery. Planning In the midst of so many offers and discounts, it's easy to get carried away and end up spending more than planned. That's why setting a specific budget for Black Friday is an essential strategy to ensure that you take advantage of the promotions in a conscious way. Make a list of the products you really need or want, prioritizing the most necessary purchases. Also, be careful with purchases made in installments, which could compromise your budget in the coming months. According to data from ABComm, the average purchase ticket for Black Friday 2024 is projected at R$ 738, an increase on last year's R$ 705. This data helps establish a spending benchmark and makes planning even more important for a positive shopping experience. These five tips will help you plan your shopping better and avoid unwanted surprises during Black Friday 2024. With a careful eye on the reliability of websites, price monitoring, coupons and cashback, delivery planning and budget control, you'll be able to identify real savings opportunities and take advantage of this date safely and intelligently.
How to avoid problems with Procon on Black Friday
Black Friday has become one of the biggest consumer dates in Brazil, but more than just a season of discounts and big sales, this period requires extra attention to consumer rights. The date, adopted by Brazil in 2010, is a phenomenon imported from the United States, where it has existed since the 1960s, transforming the end of November into a period of intense competition between shopkeepers, aggressive promotions and stock burning. However, along with the opportunities come challenges. Black Friday is known for its large number of offers and also for the presence of deceptive practices that put consumers at risk. As a result, bodies such as Procon and the National Consumer Secretariat (Senacon) closely monitor the market to prevent abuse and protect consumers. Procon, for example, publishes an annual list of online stores to avoid, updating it with companies that have already registered fraudulent practices in past editions of Black Friday. Consumer rights on Black Friday: main precautions To ensure that purchases are made safely and avoid future problems, companies need to carefully observe the Consumer Protection Code (CDC), which establishes important guidelines to protect the end customer and avoid abusive or illegal practices. Below are the main points to be observed for a safe Black Friday: Avoid "Black Fraud" (Articles 37, 66 and 67 of the CDC) The term "Black Fraud" is used to describe cases in which prices are made up or there is a lack of transparency in promotions. It is common, for example, for companies to raise the price of products before Black Friday, and then apply a fictitious "discount" which, in fact, corresponds to a higher or equal price than the original. This type of practice is considered a crime by the CDC, which provides for imprisonment of up to one year for the practice. The law also prohibits any abusive or misleading advertising, divided into two specific concepts: Prohibition of tie-in sales (Article 39 of the CDC) The CDC prohibits practices such as tie-in sales, which make the supply of a product or service conditional on the supply of another product or service. Clear and precise information (Article 31 of the CDC) Transparency is essential. The description of products and services must be complete and detailed, clear, precise and in Portuguese. Any risk the items pose to the consumer must also be indicated. Respecting deadlines and complying with offers (Articles 35, 39 and 56 of the CDC) Failure to stipulate a deadline for delivering what has been purchased is an abusive practice and subject to administrative penalties. Respecting the delivery deadline and honoring the advertised price are also legal obligations. If delivery is not possible for any reason, the CDC offers consumers three options: demand forced compliance with the agreement, accept another equivalent product or terminate the contract with a refund of the amount paid and the right to compensation for any damages. The importance of an ethical and transparent Black Friday Promoting a safe and compliant Black Friday is essential for companies that want to maintain a good relationship with their customers and avoid legal penalties. A commitment to transparent and ethical practices is both a way of strengthening consumer confidence and ensuring that the company is not on lists of stores with questionable practices, such as the one published by Procon. By acting responsibly, companies can take advantage of the period to build customer loyalty, as they will feel respected and supported in their purchases. This respect for consumer rights and the effort to maintain an ethical and legal stance are differentials that contribute to success on Black Friday and help build a long-term relationship between companies and their customers.
Social Digital Commerce estimates a 385% increase in sales for Black Friday 2024. The "Black Without Limits: Full Mode Activated" campaign sets the tone
The countdown to Black Friday has begun! Although the official date is November 29th, at Social Digital Commerce the entire month of November will be a busy time. With an estimated growth of 385% in turnover in 2024 compared to the previous year, Social is launching its campaign: Black Without Limits: Full Mode Activated! As the main player in the Full Digital Commerce market, Social fulfills its mission of "Unlimited Digital Commerce" with sales, marketing and fulfillment solutions that integrate to offer the desired full commerce, or full service. That's why "No Limits", also used in 2023, continues to be the brand's positioning, which this year features "full activated mode", in reference to the segment, but also to the attitude that the team of experts has towards the date. Not surprisingly, the campaign features visual elements related to energy and strength, as well as elements that refer to the entire journey of action. The focus is on continuing to offer the best service experience for customers and consumers, guaranteeing agile deliveries on this very special date for online retail, just as is guaranteed throughout the year, even with the high volume that the date brings. On Black Friday 2023 there were an average of four items per order, with 90% of deliveries made on the same day! For 2024, our projection is that 350% of orders will be placed during the four days of Black Friday, with an average of 6,000 orders per day. Here at Social Digital Commerce, and our more than 80 clients, we're ready for a historic Black Friday! Have you activated your full mode? Get ready for success!
Black Friday 2024: Challenges and opportunities in e-commerce
The period before, during and after Black Friday represents a real test for the efficiency and flexibility of logistics operations. Driven by the growth in online sales, companies need to adapt quickly to meet the increased volume of orders while maintaining quality of service. But what are the main strategies adopted by logistics companies to meet the challenges of this date? The role of technology and strategic partnerships in building a more robust and adaptable operation is essential for e-commerce companies to stand out on this day. Operational changes to cope with high demand During Black Friday, logistics companies implement significant operational adjustments to cope with high demand. Firstly, it is common to increase storage capacity, expanding temporary stock spaces to ensure that products are available for prompt delivery. In addition, there is intensive hiring of temporary labor, reinforcing the team with extra employees who help maintain the pace and efficiency needed to meet the high volume of orders. Another relevant adjustment is the optimization of routes and investment in automation, with the aim of improving the speed and accuracy of deliveries, ensuring that products reach customers in the shortest possible time. These strategies, although highly effective, require careful management so that the quality of processes is not compromised. Maintaining a balance between agility and excellence in service is essential to achieving positive results during the Black Friday period, providing a satisfactory shopping experience for the consumer and maintaining the company's competitiveness in the market. What challenges are common? The challenges for logistics multiply during this period. Among the main ones are: Companies are investing in advance planning and rapid workforce training to ensure a flexible and agile operation. These actions help to soften the impact of seasonality, allowing for more efficient service and an improved customer experience. Transformation through automation and artificial intelligence The adoption of technologies such as automation and artificial intelligence is still in its early stages for many companies, but is already showing promising results. With more advanced monitoring systems, companies are able to predict demand and adjust stocks in real time. Although the initial costs are high, the long-term benefits, such as greater resilience and operational agility, are clear. Inventory management strategies for high seasons Inventory management during Black Friday is critical to avoid stock-outs and guarantee product availability. Some strategies used include: These practices help ensure product availability, reducing the risk of customer frustration and increasing efficiency. The role of carriers Logistics partners and third-party carriers are crucial during Black Friday. The flexibility, temporary storage capacity and technology that these partners bring help companies scale their operations quickly. Coordination and advance planning are essential to maintaining a flawless operation, reducing costs and improving the customer experience. Reduced delivery times and customer satisfaction Meeting fast delivery expectations has become a crucial competitive differentiator for companies, especially during Black Friday. To achieve this, many companies are focusing on optimizing the supply chain, keeping suppliers close and establishing agile replenishment flows. This allows products to reach distribution centers and be shipped to customers in less time. Another strategic point is to locate distribution centers close to the main consumer markets. This reduces the distance products have to travel, which considerably speeds up delivery times. In addition, partnerships with carriers and flexible delivery models are essential to cater for different customer profiles, offering options such as express delivery, pick-up at convenience points and other alternatives that suit the needs of each consumer. Combined, these strategies not only help to reduce delivery times, but also guarantee a positive experience for the consumer, reinforcing trust and increasing brand loyalty. Reverse logistics and returns management During Black Friday, the volume of returns also increases. With proper operational planning and clear communication, companies can minimize the impact of exchanges and returns, as well as improving the after-sales experience and building customer loyalty. Trends for temporary distribution centers and urban hubs The use of urban hubs and temporary distribution centers continues to grow, as they offer a practical solution for short-term storage and distribution. Companies are also increasingly focusing on sustainability, with solutions such as electric vehicles and green logistics practices. Free shipping and fast delivery: impact on cost and customer satisfaction Although these options increase operating costs, they are increasingly demanded by customers. The key for companies is to balance costs with customer satisfaction by implementing technologies and partnerships that help optimize logistics. The challenges facing the logistics sector during Black Friday are numerous, but companies are increasingly prepared to face them. Digital transformation, investment in automation and building strategic partnerships are key to creating an operation that not only meets demand, but also exceeds consumer expectations. The success of these practices depends largely on the ability to innovate and adapt quickly, while always keeping the focus on quality and the customer experience.
The potential of full commerce on Black Friday
Regarded as the main retail date, the expectation of buying for Black Friday 2024 is high, as 66% of Brazilians plan to take advantage of some offer, according to a survey by Wake, in partnership with Opinion Box. Boosting global trade, the period demands solutions such as Full Commerce, which contributes to the professionalization of online store management, thus minimizing the amateurishness of e-commerce. This year, on November 29th, Black Friday will last for weeks with initiatives such as "Black Week" and "Black November", demanding agility in operations management. In fact, more than 30% of Brazilians started monitoring the price of products in July, which indicates early financial planning on the part of consumers in order to take advantage of excellent and significant offers. The role of the marketplace in this context Today, marketplaces are seen as the main destinations for customers in this period, which reinforces the growing digitalization of consumption and, above all, shoppers' preference for online channels in the search for the best deals. The Confi report, in partnership with E-Commerce Brasil, indicates that more than 70% of online sales in the first half of this year came from marketplaces, whether specialized or not. This emphasizes consumers' preference for e-commerce, especially for high value-added products such as household appliances, electronics and telephony, given the wide assortment of products, which guarantees customers more time and possibilities within the platform. In this sense, Full Commerce is a complete and effective solution, capable of optimizing digital strategies to strengthen the brand and increase sales, while meeting customer expectations in terms of speed, warehousing, receiving orders, picking, packing, delivery, customer service and customer support. Advantageous or not? Offering a panoramic view of the business, the model has specific advantages for the development of virtual stores, thus bringing greater efficiency and scalability, primarily during periods such as Black Friday. Helping to reduce operating costs, the solution also has data that contributes directly to more assertive methodologies, as it monitors the store's performance, interprets valuable information and makes the necessary adjustments according to the target audience's buying behavior. In short, Full Commerce minimizes the complexity of the operation by identifying bottlenecks and looking for strategic resources that make a difference in delivery management, for example. In fact, Full Commerce determines the success of e-commerce on the main retail date. Able to connect all ends of the online shopping journey, the methodology plays a crucial role in converting, attracting and retaining customers. Is it worth investing in Full Commerce? In order to maximize opportunities, executives who adopt Full Commerce as a strategic approach will be able to stand out and, consequently, win a significant share of the market during Black Friday. I advise retailers to invest in robust technological infrastructure, efficient logistics, personalized campaigns and, above all, to anticipate their demands in line with customer needs. Having a partner who specializes in Full Commerce enables a scalable 360 digital operation. According to a survey by Opinion Box and Dito, 43% of consumers intend to spend more, which indicates that they will spend more than 2023 for the date. This confirms a successful Black Friday, especially for retailers who invest in personalization, omnichannel, sustainability and technological innovation. There is no doubt that Full Commerce is beneficial for companies, given the volume of online sales that this year's Black Friday is expected to generate. In fact, according to estimates by Neotrust Confi, consumption via e-commerce is expected to be 9.1% higher than last year, which is optimistic for the global economic scenario.
6 marketing strategies for Black Friday in D2C e-commerce
Strategic planning ensures a positive and lasting impact for brands' e-commerce The biggest sales season of the year is approaching. Held annually on the last Friday in November, Black Friday 2024 will take place on the 29th. According to the study "Intention to Buy on Black Friday 2024", carried out by Wake in partnership with Opinion Box, 66% of Brazilians intend to take advantage of the promotions. In fact, the majority of consumers (58.2%) will make their purchases via e-commerce. The survey also points out that 55% of consumers will buy items considered necessary, while 45.9% will look for objects of desire, such as those that remain in favorites or in the cart waiting for the best offer. With this in mind, Diogo Olher, founder and VP of Marketing and Digital Business at Social Digital Commerce, one of the biggest players in the Full Digital Commerce market in Brazil, has listed six marketing strategies for Black Friday in D2C e-commerce. Check them out: Price monitoring - Monitoring prices during Black Friday requires special attention and makes it easier to recognize really advantageous offers. Today, there are several websites that map the costs of products, with comparisons of the variation over time, which requires caution on the part of entrepreneurs so that there is no damage to the relationship with the end customer. In addition, tools such as Black Friday Hora Hora da Confi have a range of data and analyses that boost e-commerce performance by identifying, for example, purchasing trends in different regions. This makes decision-making more assertive and, consequently, maximizes opportunities during Black Friday. Black November - The "Black November" approach, which consists of spreading various promotions throughout the month of November, makes it possible to create numerous waves of progressive discounts. The early sales strategy offers more time to attract customers and thus create buzz around the offers, which requires expertise in understanding the consumer's buying journey from start to finish. The solution distributes the flow of purchases over the course of the month, thus avoiding bottlenecks, as well as triggering sales opportunities, as customers place several orders throughout this period, not just on the actual date of Black Friday. That's why we advise you not to offer the best prices only on the 29th, for example. In short, take advantage of this time of year to reinforce your brand's position in the market and, above all, to build customer loyalty. Fronts such as CRM and loyalty programs can be the key to success for some brands during Black Friday, as the tool identifies buying behavior patterns in advance and predicts trends with consistency and personalization. The integration of this data has a direct impact on the consumer journey, while personalizing offers and campaigns in real time. Marketplaces' recommendation algorithms are also excellent allies in this process. Remember that Black Friday is an excellent gateway to establishing a lasting relationship with new consumers, so betting on after-sales will also help to build loyalty. In addition, keep in touch with users through social networks, email marketing and other channels, offering exclusive discounts.
Social Digital Commerce partners with CONFI for a successful Black Friday
We are excited to announce our new strategic partnership: Confi, the trusted ecosystem that connects consumers to brands, with the aim of offering even more scalability and versatility to Brazilian e-commerce. Focused on accelerating and more effectively meeting the needs of the market, the cooperation brings together two credible companies in order to establish solid and lasting relationships with their respective partners and customers. Leveraging the confidence of the digital journey for e-commerces and consumers, both Social and Confi have innovation as a driving force behind their business, while constantly investing in increasingly intelligent and effective solutions for the market. Signed at a strategic time for e-commerce, the partnership will bring even more profitability and recurring purchases to small, medium and large companies that want to leverage their business, go beyond digital sales and even expand into the international market. With the aim of enabling partners to reach the maximum potential of their businesses through technology and personalized, agile service, the cooperation of the brands will promote a successful Black Friday, while bringing together Confi's Black Friday HoraHora solution, which consists of analyzing data in real time, understand trends and plan every aspect of the strategy based on valuable insights so that entrepreneurs can immediately adjust their approach to consumer behavior, together with Social's expertise, which for over seven years has been committed to strategic and flexible planning, capable of having a positive and lasting impact on e-commerce. In fact, Social is forecasting a fourfold increase in sales for Black Friday 2024, as well as more than 150,000 orders and the shipment of more than 600,000 items. Every year, the e-commerce multinational starts preparing for the main retail date in July, together with the operations team, already envisioning the volume planned for November, while success lies in detailed planning. Black Friday requires daily and even hourly monitoring on the most strategic days so that executives can respond quickly to consumer behavior, as well as automated preparation to deal with after-sales. Together, the brands will boost e-commerce through targeted decisions that maximize opportunities during Black Friday. Betting on solutions for each phase of the business, the cooperation fosters reliable solutions for the digital world and, above all, that focus on the customer experience, increasing their connection with the brand. The partnership also aims to promote rich content and networking between market executives, while Diogo Olher, founder and vice-president of Marketing and Digital Business at Social, will be speaking about the potential of omnichannel this week at the third edition of Black Friday 2024 Trends.
Omnichannel on Black Friday: is it a good strategy?
Black Friday is one of the biggest commercial events in the global calendar, eagerly awaited by consumers and companies alike. During this period, retailers seek to increase their sales and win new customers, while consumers eagerly await attractive promotions. However, as shopping behavior evolves, consumer expectations become more complex and demanding. To meet these new demands, companies need to adapt, and one of the best ways to do this is by adopting an omnichannel strategy. Loyalty is a benefit Customer loyalty is one of the main benefits of an omnichannel strategy, especially during events such as Black Friday. The modern consumer values convenience and consistency, and when a company offers multiple points of contact, it increases customer confidence and satisfaction with the brand. By investing in omnichannel, companies can offer a personalized experience. For example, a customer can start their shopping journey by browsing the company's website, continue by checking out promotions on the app and finalize the purchase in the physical store. Integration between these channels allows the company to better understand the customer's buying behavior, offering personalized suggestions and targeted promotions, which increases the chances of conversion. In addition, an effective omnichannel experience can increase the level of customer satisfaction, leading to greater loyalty. During Black Friday, in the midst of so many offers available, a customer who already trusts and has a positive history with a brand is more likely to make purchases with it, even if the price isn't the lowest on the market. Increase in purchases and average ticket According to the research "A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works", by Harvard Business Review, omnichannel consumers spend, on average, 4% more in each shopping session in physical stores and 10% more online, compared to consumers who only use a single channel. During Black Friday, this trend is even more evident, as consumers are more willing to take advantage of intense offers and promotions. Integration between channels also allows companies to offer a more convenient shopping experience. A common example is the "buy online and pick up in store" service, which has become increasingly popular. As well as reducing freight costs, this option encourages customers to visit the physical store, where they can make additional purchases, taking advantage of cross-selling. With this strategy, companies have the opportunity to increase the average ticket per customer. A consumer who interacts with the brand through various channels tends to buy more products and often opts for items with greater added value, which contributes to increasing the company's revenues. What are the advantages for companies? For companies, the omnichannel strategy represents a crucial competitive advantage, especially in an environment as competitive as Black Friday. Adopting this approach offers several benefits: What about for consumers? Convenience: consumers can choose the channel that suits them best, either buying online and picking up in store, or buying directly from e-commerce with home delivery. This makes the buying process easier and caters for different preferences, providing greater flexibility. Consistency and personalization: customers experience continuity in the purchasing journey, regardless of the channel used, incorporating the concept of the "One Stop Shop" (a business model that brings together a wide variety of products or services in a single location). In addition, personalization, based on customer behaviour on different channels, enhances the shopping experience and can significantly increase satisfaction. Why use this strategy on Black Friday? Black Friday is a period of accelerated shopping, when consumers are willing to spend, but also demand convenience and agility. The omnichannel strategy allows companies to offer a more fluid shopping experience, meeting the expectations of a demanding and connected public. With the multiplicity of channels available, consumers are looking for ease and speed when completing their purchases, and companies that manage to offer this tend to stand out from their competitors. Channel integration also allows companies to respond more quickly to peaks in demand, adjusting stocks and promotions in real time. In a high-volume event like Black Friday, this agility can be decisive for success. Can all companies adopt it? Although the omnichannel strategy brings a number of benefits, not all companies are ready to implement it fully. For small companies, full integration between channels can require significant investment in technology, logistics and staff training. However, this doesn't mean that small and medium-sized companies can't benefit from this strategy. There are more accessible solutions, such as integrating e-commerce platforms with marketplaces, using multichannel inventory management systems and offering simple "click and collect" options. The important thing is that the company assesses its investment capacity and chooses scalable solutions that can grow along with the business. Adopting an omnichannel strategy on Black Friday can be a game-changer for many companies, allowing them not only to increase sales, but also to retain customers in the long term. Investing in omnichannel is therefore not just a trend, but a necessity for companies wishing to stand out and grow during high-impact events such as Black Friday.
