Business Intelligence (BI) has proved to be an essential tool for the sustainability and growth of e-commerce in Brazil, especially in the face of fierce competition and the need for an efficient operation. Responsible for collecting, analyzing, monitoring and sharing a large volume of data, the technology makes it possible to draw up relevant strategies for the sector and, above all, more assertive decision-making, since analysts base their decisions on facts rather than assumptions.
With the dynamism and movement of the digital universe, Business Intelligence is gaining more and more ground in the market as a facilitator of the daily demands of the business environment. The technology provides an efficient understanding of leads, assertive segmentation and optimization of e-commerce operational management. BI can even be used to integrate logistics and customer service, thus enabling effective operational management.
Today, the implementation of BI solutions has been highlighted as a competitive differentiator even in terms of the consumer experience, as the tool improves on-page contact with consumers.
In short, Business Intelligence helps to collect reliable data, which guarantees assertiveness in decision-making. This is precisely why companies are increasingly opting to use technological tools and methodologies such as BI. No wonder, according to the study on the Brazilian Software Market 2022, the software sector grew by 19.5% in 2021.
But how is BI saving Brazilian e-commerce millions? Among the main technological aspects are data collection and integration. These platforms are able to integrate information from multiple sources, including websites, mobile applications, management systems (ERP), CRM, social networks and marketing platforms, for example. With this, machine learning and artificial intelligence algorithms are applied, with the aim of predicting market trends, consumer behaviour and stock optimization in an advanced way. There are also data mining techniques capable of pinpointing hidden patterns and valuable insights that can influence strategic decisions.
When it comes to visualizing this data, there are tools such as Power BI, Tableau and Qlik, which allow you to create interactive and personalized dashboards, thus facilitating the analysis and interpretation of this information. It's even possible to generate reports automatically and in real time, in order to help make decisions quickly and concisely, as well as monitoring sales performance, logistics and, respectively, customer service, favoring immediate corrective action.
Still answering the question in this article, from a business point of view, BI reduces costs by optimizing stocks and providing greater operational efficiency. Predictive analysis maintains optimal storage levels, avoiding excess or lack of products. In addition, the technology identifies possible operational bottlenecks, implementing continuous improvements capable of minimizing waste.
In return, there is an increase in revenue, after all, the tool personalizes the customer experience, offering relevant products and promotions, which contributes to the conversion rate and loyalty, while at the same time evaluating the competition and consumer behavior in real time. This enables a dynamic pricing strategy and, consequently, maximizes the profit margin.
And finally, BI anticipates market trends, which makes constant and immediate changes possible. This competitive advantage is essential, especially when it comes to investing in new technologies and technology-based methodologies that put you ahead of the competition.
Business Intelligence therefore polishes e-commerce strategies. Using it exponentially in your business provides greater opportunities, new insights and assertive decisions. Remember: smart businesses will always be those that think strategically. Today, adopting a solid Business Intelligence strategy in e-commerce is the certainty that new and valuable sales opportunities will arise.
