The world of online shopping has different business models. Each one is associated with what the public and companies are looking for, valuing a safe, assertive shopping experience that builds customer loyalty. A business model serves to identify and solve companies' problems, with the aim of increasing profits, gaining scale and/or reducing costs.
A Social Digital CommerceThe Fullcommerce company offers its customers various business models, such as B2B, B2C, B2B2C and B2E. Find out the main differences between them:
- Business to Business (B2B): this model is used between two companies, where both interact commercially as consumer and supplier, having a relationship of various types of consumer goods and services, for purchase and resale.
- Business to Consumer (B2C): relationship between company and end consumer, in which companies resell their products and/or services for individuals to consume. It is a business model that does not require the intermediation of retailers, wholesalers or distributors.
- Business to Employee (B2E)business model that focuses on the relationship between company and employee, offering services, products or information directly to employees. It creates employee experiences, involvement and engagement within the company.
- Business to Business to Consumer (B2B2C): this model became very popular with the marketplaces who act as intermediaries between the industry and consumers. The benefit for the industry is that it can showcase its products on high-flow platforms and accelerate sales more quickly.
Having been in the market for seven years, Social Digital Commerce enables its clients to take advantage of the business models mentioned above, with the added advantage of customizing each of these models, which are allocated within the company's four business hubs.
