The growth of the publishing market and its contribution to e-commerce
The publishing market has experienced significant growth in recent years. The arrival of TikTok in Brazil boosted this movement, as young users of the app began to publish videos on various topics, including books. Terms such as "booktokers" and "bookinfluencers" have become commonplace, referring to influencers and celebrities who dedicate their content to the literary world. This influence has stimulated interest in reading among young people and opened up new opportunities for authors and publishers to connect directly with their target audience. Generation Z plays a key role in various market sectors today. Young people, who spend more time on the app, consume the content and take the opportunity to influence their friends to also start consuming and engaging with the same content. As a result, "trends" are launched, which are the trends of the moment and are a huge hit both inside and outside the app, generating more purchases and demand for the products that this generation consumes, leading to sales in various sectors, including e-commerce. As a result, the publishing market has expanded considerably, leading publishers to increase their sales and invest in e-commerce to better serve their customers and satisfy consumer demands. In 2023, the turnover of the publishing market in Brazil was approximately R$2.52 billion, with around 54.4 million books sold, registering a slight drop of 0.78% compared to 2022. In the e-commerce sector, turnover in 2023 reached R$186 billion, according to data from the E-commerce Brasil portal. Although the specific data on the publishing market's e-commerce turnover is not detailed separately, it is clear that the sale of books contributes significantly to the total profits in this segment. One example of lucrative turnover in the book market within e-commerce took place during Black Friday 2022. The publisher Darkside, a specialist in the Dark book segment (true crime, suspense, horror, comics and fantasy), adopted a strategy with Social Digital Commerce and played a key role in the management, logistics and sales strategy during this period, developed through the Digital Management hub. The result was more than 10,000 books sold that were delivered over four days of Black Friday, a historic milestone for literature. Black Friday 2023 was also an example of rich sales, where the brand exceeded more than 10,000 orders, totaling 38,000 items sold during the entire month. As a result, it is possible to foresee increasing growth in the publishing market, with publishers and bookstores investing more and more in e-commerce to boost sales and provide a differentiated and satisfying customer journey.
The opportunities and desires of the Full Commerce model: episode of the Central do Varejo podcast with Ricardo Onofre, CEO of Social
Ricardo Onofre, CEO of Social Digital Commerce, took part in the episode 'Opportunities and desires in the Full Commerce model' of the Central do Varejo podcast, broadcast on Wednesday 26th. Onofre discussed the opportunities and challenges of full commerce in the current scenario, including the omnichannel shopping experience, figital commerce, concept stores like the Pop Up Store, digital marketing techniques in the Marketplace and much more!
B2B, B2C, B2B2C and B2E: business models with digital solutions from Social Digital Commerce
The world of online shopping has different business models. Each one is associated with what the public and companies are looking for, valuing a safe, assertive shopping experience that builds customer loyalty. A business model serves to identify and solve companies' problems, with the aim of increasing profits, gaining scale and/or reducing costs. Social Digital Commerce, a Fullcommerce company, offers its clients various business models, such as B2B, B2C, B2B2C and B2E. Find out the main differences between them: Having been on the market for seven years, Social Digital Commerce enables its clients to take advantage of the business models mentioned above, with the difference of customizing each of these models, which are allocated within the company's four business hubs.
Digital commerce: the technology that drives and optimizes operations in different business models with Alexandre Assis, CTO at Social
The Intelipost Group's episode "Digital commerce: the technology that drives and optimizes operations in different business models" is now on air, with the participation of the CTO of Social Digital Commerce, Alexandre Assis. In this episode, recorded at Vtex Day 2024, we talk about how technologies are reshaping interactions between retailers and consumers.
Valentine's Day 2024: check out the tips to sell more and take advantage of the promotions for the most romantic date of the year
Valentine's Day is one of the most eagerly awaited dates for e-commerce, bringing lucrative opportunities every year. In 2024, the profit forecast for this romantic day is R$ 2.5 billion, representing an increase of 30% to 60% in revenue for various sectors. To stand out in sales and win the hearts of lovers, it's essential to create irresistible promotions and plan effective strategies. Check out the tips to ensure success on Valentine's Day: 💜 Lightning deals;💜 Progressive discounts;💜 Free shipping;💜 Personalized kits;💜 Gift vouchers;💜 Cashback and discounts for paying in the pix.(Source: Beonly) Take advantage of the unmissable promotions from Social Digital Commerce partners: 💜GAMA ITALY:Use coupon AMOR20 and get 20% off purchases over R$ 199.90Use coupon AMOR25 and get 25% off purchases over R$ 299.90Available between 13/05 and 13/06 💜EVERGREEN:Enjoy 10% off sitewideAvailable between 09/06 and 15/06 💜PHYTOTERÁPICA:Get a massage oil when you shop over R$260Available between 01/06 and 30/06 💜 FREIXENET:Enjoy up to 15% off selected labelsAvailable between 01/06 and 12/06 💜TEKBOND:Use the coupon TEKCOLADOS and get 10% off purchases over R$50 Available between 03/06 and 23/06 💜 PHILIPS:Buy Philips Hue Go and get Philips Hue Brigde Available between 01/06 and 15/06 💜 CAFÉ AMÉRICA:Enjoy discounts of up to 7% on kitsAvailable between 05/06 and 15/06 💜 DEL RIO:Use coupon SEDUZA15 and get 15% discount Available between 02/06 and 13/06 💜 SHOPVINHO:Enjoy up to 30% discount on selected wines Available between 01/06 and 15/06 💜 CASA FLORA:Enjoy 20% discount on kitsAvailable between 01/06 and 30/06 💜 ROKÉE:Use coupon ROKEELOVER when buying kits and get a pendant. Available between 01/06 and 15/06 💜Happy Valentine's Day!
Fórum E-commerce Brasil '24: Social Digital Commerce is present for the 3rd consecutive year.
Social Digital Commerce, a company that has been working in business development for seven years, is an official sponsor of the E-commerce Brazil Forum 2024, the main event in the segment in Latin America and the largest in the world. Social, which operates in the United States, Portugal and China, is an annual sponsor with participation in all ECBR events throughout 2024. Present at the Forum for the third year running, the company will have a 140m² stand which will also showcase Social's four service hubs - Digital Management, Retail Management, International Management and Marketing Intelligence. Together, they encompass all the solutions available to customers who want to leverage their business, expand into the international market or go beyond digital sales. Developed to manage digital stores, Social has made progress with its expansion plan for Latin America after structuring its market in two other continents: Europe and Asia. With more than 60 clients available in its portfolio, including well-known brands such as Canon, Philips, Lego, Concha y Toro, Copag, Mallory, Freixenet and the Botafogo soccer team, the company aims to double in size by 2024, reaching a turnover of R$ 211 million and a GMV of R$ 1.8 billion, driven by investments of R$ 30 million in new data technologies and storage structures. Social's four service hubs have specific objectives and distinct solutions, with Digital Management being a front that provides the most technological and innovative solutions for digital sales. The service offers efficient, end-to-end e-commerce management, from planning, support for product registration, pricing, website maintenance and management to integration with the market's main marketplaces, complete logistics operations and monitoring of the entire purchasing journey. The exclusive Retail Management hub goes beyond digital barriers and incorporates a retail experience in physical stores, which can be achieved by creating concept stores and pop up stores. The service, which is exclusive to Social, also makes it possible to plan active sales, by efficiently managing all the negotiation stages, and it also makes it possible to hold personalized events, providing all the structure and organization needed to meet customer demand. Another front of the business is International Management, which develops strategic projects to offer clients' products in Brazil and other countries such as Portugal, Spain, the United States, Canada, China and various Central American countries. "We have more than 20 years' experience in crossborders and we always take into account product acceptance, process standardization, operating costs, the requirements and regulations of the destination country and any other issue that could have a direct impact on the expansion of sales in national and international territory," says Ricardo Onofre, founder and CEO of Social Digital Commerce. Marketing Intelligence is the hub that aims to provide a complete sales experience through BI that is fully integrated with the sales platform. Based on the implementation of digital marketing strategies, the service facilitates contact with the public, promoting a consistent and engaging media strategy, with content and SEO that generate conversion and with a CRM that helps build customer loyalty. The result is a genuine end-to-end shopping experience. Social Digital Commerce's rapid expansion is the result of the company's hard work and efficiency in developing its journey, which today positions it as one of the main players in the sector. In fact, the company's transacted volume rose from R$ 70 million in 2019 to R$ 750 million in 2022, while turnover jumped from R$ 1.9 million to R$ 65 million over three years. Therefore, its growth is justified by its important and renowned clients, who have achieved even greater success by partnering with Social. "Today, our purpose is to help our clients reach the maximum potential of their business through a differentiated and agile service. During the Forum, which brings together the main leaders in retail and industry, we want to offer a complete immersion in the competitive and personalized differentials of our solution, as well as strategic guidelines, a lot of experience and qualified networking", Onofre highlights.
ADS on marketplace channels increase, convert and impact the digital universe
The constant growth of e-commerce users led to a significant increase in marketplaces in the first month of 2024, reaching 1.17 billion visits, according to data released by Conversion. Marketplaces are playing an important role in the world of online shopping, giving brands important recognition in the digital market and driving sales growth. They encompass a diversity of stores, products, audiences and prices, reflecting the growing trend in the sector. In Latin America, Brazil leads the number of marketplaces, accounting for 75% of e-commerce sales in 2023, according to Plugg To. Standing out among so many companies within marketplaces requires strategic planning and a differentiator, such as the use of paid media. Sponsored content As with social media, ADS are also used in e-commerce and marketplaces. They give more prominence to products within the platforms, so that linked ads are strategically displayed to consumers on search pages and in prominent places on sales channels. ADS are essential for the success of stores on marketplaces, as they allow for efficient audience segmentation, contributing to the development of relationships with users. Paid media also makes it possible to measure the return on investment and increases the competitiveness of brands in digital environments. Assertiveness and strategy For online sales to have good results, strategy is needed, and ads on marketplace channels follow the same rule. Sponsored content on these channels can make a significant contribution to strengthening the brand, improving the shopping experience and exposing products or services, making them more visible to users and, consequently, increasing sales. ADS strategies go hand in hand with marketing planning, for example on commemorative dates, because in some cases marketing campaigns are linked to marketplace channels, contributing to the growth of the channels. It's important to stress that marketing campaigns also make it possible to segment the target audience effectively and optimize the return on investment in advertising. Impacted consumers As mentioned above, the target audience is segmented and impacted by ADS on the channels, but what benefits do these users enjoy? Shopping experience, personalization, relevance and attraction to products, brand awareness and satisfaction. Companies that sell their products on marketplace channels and choose to invest in ADS tend to have a positive conversion rate. This is due to the efficient targeting that the ads provide, resulting in optimized investments, measurement of results and more prominence among the competition. The big players in the market such as Mercado Libre, Amazon, Magazine Luiza and Shopee offer the possibility of paid ads. Magazine Luiza, for example, has advanced tools for configuring and monitoring sponsored ad campaigns, allowing products to stand out and reach more people. The Shoppe has a strategic system for sponsored ads and makes it easy for sellers to promote their products effectively. However, regardless of which player is used, investing in ADS on marketplace channels gives brands more visibility, increased sales and product prominence.
Generation Z: the future of e-commerce that values quality, product customization and the shopping experience
Born between 1995 and 2010, they are hyper-connected and consume dynamic content on the internet The years go by, technology advances, new generations occupy environments and arrive in the digital universe. Generation Z, which includes people born between 1995 and 2010, is an example of how consumer evolution is dictated. After all, they have experienced all the technological advances and are entering the job market and the digital world. Gen Z are immersed in globalization, are hyper-connected and consume dynamic content, and 98% of people from this generation are connected to the internet, according to data released by the Pew Research Center. In addition to the above characteristics, they are also known for being very pragmatic, but how does this relate to e-commerce and the digital market? We start with the fact that people from this generation seek out and consume content from digital influencers, making the famous reviews stand out on the internet, which provides value for brands and content creators. This is a key point of communication, purchase and consumption for companies. When we talk about buying and consuming, we need to point out that Gen Z is very concerned about the shopping experience, product customization and quality, and will even pay more money when purchasing a product if these prerequisites are part of the experience. When it comes to purchasing, we also have to mention payment methods. They play a fundamental role in the way Generation Z behaves in the digital universe, because with all the technological advances they choose to "get away" from traditional means of payment such as banks, for example. For the experience to be successful, websites/e-commerce must be dynamic and modern. Modernity, navigability, advanced technology and attractive content are some of the main points that enhance the shopping experience and encourage consumption among Generation Z. To sell to the Gen Z audience, it's important to emphasize ease, quality and the purpose of the brand, after all, 2.5% of them agree to buy from the same store again if the first purchase was negative. In summary: Generation Z is the future of e-commerce, they are pragmatic, up-to-date and connected. They value a good shopping experience, use social networks full time and value a shopping experience with personalization, no errors and good products. Discover the unlimited and personalized solutions that Social offers your business! Click here and talk to our experts. *Source: Jornal Empresa e Negócios
Click To Pay: digital solutions that combine practicality and security for e-commerce
Find out more about this online transaction model and talk to our experts Practicality and quick solutions are essential for the hustle and bustle of everyday life, right? This can (and should) also be used digitally, after all, time is money and can define the course of an online purchase. The Brazilian Association of Credit Card and Services Companies (Abecs) has standardized a solution for digital transactions using credit cards, called Click To Pay, which promises to make e-commerce purchases fast and secure. The solution allows consumers to pay for their purchase at the check-out of online stores without having to enter their credit or debit card details. How does this work? It's due to the evolution of internet payments and the unification of credit card brands, prioritizing: experience and security. This safe, fast and effective purchase is possible because the credit card data (provided by the brands) will already be in the Click To Pay database, by means of a token. It's a solution that promises to make life easier for consumers, ensure a good shopping experience and ensure that data is not leaked (or defrauded). Did you know? At Social, we have a team of experts in payment management and technology. Click here to find out more about our digital solutions. Click to Pay" is an express way for customers to pay online. In practice, the method is presented to the consumer as a payment option for e-commerce, alongside the others already known. When choosing "Click to Pay", the user enters their e-mail address and goes through a quick two-factor authentication process. After this stage, the payment is finalized, without the need to enter personal information and card details such as number, expiry date and verification code. This is possible because the data will already be in the "Click to Pay" database, issued according to the corresponding flag. According to Abecs, all this information is tokenized, which means that sensitive data is transformed into unique, encrypted digital credentials. "With Click do Pay, everyone wins. The consumer has a faster, simpler and safer experience, and the commercial establishment can convert more sales and curb fraud attempts," said Nuno Lopes Alves, an Abecs board member and responsible for coordinating the project to standardize and expand the modalities.
Mastering E-commerce, episode of the Papo de CEO podcast with Ricardo Onofre, CEO of Social
The 'Dominating E-commerce' episode of CEO Chat with Ricardo Onofre, CEO of Social Digital Commerce, is now on air. In the chat, Ricardo tells us a little about his career in entrepreneurship, about Social and the incredible growth the company has achieved. He also talked about the Full Commerce market and the next steps for this segment.
