Loyalty: Social Digital Commerce's new business hub
A new front that offers personalization, optimization by artificial intelligence and strengthens relationships between brands and customers Seeking to offer even more benefits to our partners and customers, we have created the Loyalty hub, which aims to innovate and foster relationships between brands and customers, making them stronger and longer-lasting. With Social's Loyalty, it will be possible to add value to incentive campaigns, bringing innovative actions that use agile and fluid solutions. This allows users to earn and redeem rewards both online and at physical points, providing a delightful omnichannel experience. The loyalty program will bring short- and long-term results, with an increase in sales frequency, the creation of brand admirers for strategic partners and customer loyalty. In addition to using the tool as an incentive for people management, human resources and the employer brand. Companies that opt for this service will be able to rely on artificial intelligence to increase personalization, loyalty and engagement. The hub will offer personalized interactions and recommendations for each customer, exceeding expectations and generating greater satisfaction. Loyalty hub services include automation, data analysis, insights, gamification and other elements. Through omnichannel, the company's new hub provides a consistent journey that connects all points of contact, guaranteeing a continuous and seamless shopping experience. This creates an engaging and attractive customer relationship across all channels, as well as increasing customer satisfaction with a unified approach. The loyalty program offers a variety of rewards, such as products, cashback, vouchers and more. The rewards are tailored to the objectives and particularities of each business, encouraging healthy competition through gamification. The modality includes real-time monitoring and game mechanics that lead to concrete results. The aim is to offer ever greater operational efficiency, with agile automation that reduces the chance of errors. The loyalty program promotes the desired culture through rewards adapted to lifestyle, which generate transformative attitudes and reduce turnover. Contact us to find out more about Social and how to implement the Loyalty hub in your company!
35% increase in Social Digital Commerce's August turnover and the kick-off for the commemorative dates in the second half of the year
Check out our clients' exclusive Father's Day promotions. The second half of the year for e-commerce sales includes several important dates that drive growth in the sector. In August, Father's Day kicks off this period of commemorative dates. Social Digital Commerce estimates an increase of 35% in August sales due to Father's Day, compared to the previous year. In addition, more than 30,000 orders are expected to be placed, with more than 150,000 items being shipped on this date. Social wishes you all a Happy Father's Day!
Business Intelligence in Brazilian e-commerce
Business Intelligence (BI) has proved to be an essential tool for the sustainability and growth of e-commerce in Brazil, especially in the face of fierce competition and the need for an efficient operation. Responsible for collecting, analyzing, monitoring and sharing a large volume of data, the technology makes it possible to draw up relevant strategies for the sector and, above all, more assertive decision-making, since analysts base their decisions on facts rather than assumptions. With the dynamism and movement of the digital universe, Business Intelligence is gaining more and more ground in the market as a facilitator of the daily demands of the business environment. The technology provides an efficient understanding of leads, assertive segmentation and optimization of e-commerce operational management. BI can even be used to integrate logistics and customer service, thus enabling effective operational management. Today, the implementation of BI solutions has stood out as a competitive differentiator even in terms of the consumer experience, as the tool improves on-page contact with consumers. In short, Business Intelligence helps to collect reliable data, which guarantees assertiveness in decision-making. This is precisely why companies are increasingly opting to use technological tools and methodologies such as BI. No wonder, according to the study on the Brazilian Software Market 2022, the software sector grew by 19.5% in 2021. But how is BI saving Brazilian e-commerce millions? Among the main technological aspects are data collection and integration. These platforms are able to integrate information from multiple sources, including websites, mobile apps, ERP systems, CRM, social networks and marketing platforms, for example. With this, machine learning and artificial intelligence algorithms are applied, with the aim of predicting market trends, consumer behaviour and stock optimization in an advanced way. There are also data mining techniques capable of pinpointing hidden patterns and valuable insights that can influence strategic decisions. When it comes to visualizing this data, there are tools such as Power BI, Tableau and Qlik, which allow you to create interactive and personalized dashboards, thus facilitating the analysis and interpretation of this information. It is even possible to generate automated reports in real time to help make decisions quickly and concisely, as well as to monitor the performance of sales, logistics and, respectively, customer service, enabling immediate corrective action. Still answering this article's question, from a business point of view, BI reduces costs by optimizing stocks and providing greater operational efficiency. Predictive analysis maintains optimal storage levels, avoiding excess or lack of products. In addition, the technology identifies possible operational bottlenecks, implementing continuous improvements capable of minimizing waste. In return, there is an increase in revenue, after all, the tool personalizes the customer experience, offering relevant products and promotions, which contributes to the conversion rate and loyalty, while at the same time evaluating the competition and consumer behaviour in real time. This enables a dynamic pricing strategy and, consequently, maximizes profit margins. And finally, BI anticipates market trends, which makes constant and immediate changes possible. This competitive advantage is essential, especially when investing in new technologies and technology-based methodologies that put you ahead of the competition. Business Intelligence therefore enhances e-commerce strategies. Using it exponentially in the business provides greater opportunities, new insights and assertive decisions. Remember: smart businesses will always be those that think strategically. Today, adopting a solid Business Intelligence strategy in e-commerce is the certainty that new and valuable sales opportunities will arise.
4 reasons to create your e-commerce and sell beyond the marketplaces
Check out how Social Digital Commerce can help you sell digitally Selling on marketplaces is an opportunity for more people to get to know and buy your products, right? But have you ever thought about the advantages of creating your own sales channel? Nicolas Fernandes, CSO at Social Digital Commerce, has listed four good reasons and a bonus tip for you to create your own e-commerce and sell more. Check it out: Bonus tip: count on the expertise of Social Digital Commerce, which has a complete business ecosystem to help you from the creation to the management and logistics of your e-commerce to provide a genuine and positive experience for your customers! We help you choose the best sales strategy for your business so that you can dedicate yourself to developing and offering the best products. To make this possible, we at Social have structured ourselves into 4 service hubs that unite the digital, retail, marketing and even internationalization fronts for your business. It's full commerce working for the growth of your business, and all in a personalized way for your audience. Go here and talk to our experts now.
Your E-commerce under Attack by Fake News: Shielding your Online Reputation
Fake news has become a plague, with the potential to cause catastrophic damage to any company's reputation, especially in e-commerce. A well-crafted disinformation attack can lead to loss of customers, a drop in sales, high amounts owed and even lawsuits. Below, we detail essential strategies for protecting your e-commerce business in a hostile environment full of fake news. 1) Monitor 24/7 Continuous vigilance is crucial. Implement a robust online monitoring system that covers both your infrastructure and the buzz on social media. Use tools that track your name, brand and products on various platforms, such as social networks, news sites and online forums. This will allow you to quickly identify any negative mentions, enabling you to respond immediately and effectively. Monitoring tools Investing in tools such as Google Alerts, Hootsuite, Brand24 or Mention can be a significant differentiator. These platforms offer advanced tracking features and personalized alerts, helping your team to react promptly to any adverse situation. 2. Align the Discourse Don't ignore fake news. Respond quickly and transparently, always based on facts and concrete data. Use your official communication channels, such as your website, blog and social networks, to clarify distorted points and present the true version of the story. Response structure Develop a response structure that involves an official statement followed by specific details and proof. For example, if fake news claims that your product is dangerous, publish a response that includes safety tests and testimonials from satisfied customers. 3. clear and objective communication Avoid technical language or corny slogans. Your communication should be clear, objective and accessible to all audiences. Use simple and direct language, focusing on the facts and avoiding any arrogant tone. Example of good communication Always be direct: "Our product has been tested and approved by safety agencies. See the full results here." This approach leaves no room for doubt and reinforces customer confidence. 4. transparency and honesty Above all, be transparent and honest. Admitting mistakes and taking corrective action when necessary shows respect for your audience and contributes to building a trustworthy brand image, even in times of tension amid fake news. Success stories Companies like Johnson & Johnson, during the Tylenol crisis, showed that transparency can turn a crisis into an opportunity to strengthen consumer trust. Use real examples to learn from and apply to your strategy. 5. Engage your Customer Seek out conversations with your customers. Respond to comments and messages on social networks, showing interest in their questions and suggestions. Constant interaction reinforces the bonds of concern and affection that the brand has with its public and helps to build a base of loyal customers who will be able to defend your brand at this time. Engagement Strategies Organize live Q&A sessions, webinars or interactive campaigns that encourage audience participation. This creates an engaged community ready to support your brand against misinformation. 6. do Crisis Management In major situations, don't hesitate to seek professional help. Communication advisors experienced in dealing with online crises can help you build an effective strategy to minimize the damage and protect your reputation. Crisis planning Develop a crisis management plan that includes all possible scenarios and appropriate responses. Carry out regular simulations to ensure that your team is prepared for any eventuality. 7. educate your customers Combating fake news requires a joint effort. In addition to reactive measures to deal with attacks, it is crucial to invest in educating your customers to make them more aware and resistant to misinformation. Educational materials Develop educational materials on how to identify fake news, from checking sources to a dedicated customer service channel. Think of different formats, such as videos, articles, infographics and interactive social media campaigns. Strategic Partnerships Strengthen relations with partners who endorse your company's credibility, guaranteeing security on the subject of disinformation for the community and your clients. Encourage participation in education projects and collaborate with actions that promote the conscious use of the internet. 8. set an example Your brand should set an example of ethics and responsibility in online communication. Only publish reliable and verified content, avoid sensationalism and click baits, and always cite the sources of your information. Good practices Adopt practices of total transparency: always disclose the source of your information and avoid any form of data manipulation. This reinforces your brand's trust and credibility with the public. Fighting fake news is an arduous and ongoing task. But with the right tools and strategies, you can shield your online reputation and guarantee the security of your e-commerce. Always prioritize clarity, objectivity and honesty when communicating with your audience. Above all, maintain a close relationship with your customers, building a solid foundation of trust and loyalty. Educating your customers is a long-term investment. By making them more critical and aware consumers, you will be building a solid base of defense against fake news, protecting your reputation and guaranteeing the health of your e-commerce.
Social Digital Commerce and Concha Y Toro: exclusive activations at the E-Commerce Forum Brazil 2024
Social Digital Commerce, one of the biggest players in the Full Commerce market in Brazil, will be present for the third year running at the E-Commerce Brazil 2024 Forum as an official sponsor. In this edition, the company will have several exclusive activations at its 140m² stand, in partnership with Concha Y Toro - the world's most admired wine brand - which is part of the organization's portfolio of more than 60 clients. Among the actions planned is an exclusive tasting of more than several exceptional wine labels with unique flavors, surprising all tastes and palates. The activation will take place during all the days of the Forum after 6pm at the Social Stand, located in the Anhembi District. Responsible for the logistics and sales operations at the events, Social creates a cross between the digital and physical worlds. As a result, Concha Y Toro brands such as Casillero del Diablo, Marques de Casa Concha, Don Melchor, among many others, are marketed at selected events, enabling a significant volume of sales, especially for the higher value-added labels. This year, Social has already held several events for Concha Y Toro, ranging from small forums for a select group of wine lovers to events open to the public in parks and important trade fairs. This action is part of the Retail Management hub, which goes beyond digital barriers and incorporates a retail experience into physical points of sale. The innovation is carried out through the creation of concept stores, pop up stores or exclusive stands. The service also makes it possible to plan active sales based on the efficient management of all the negotiation stages, as well as making it possible to hold personalized events, which have all the structure and organization needed to meet customer demand. "Personal interaction remains a powerful marketing tool, regardless of digitalization. Holding events with physical sales of selected wines strengthens the relationship with the customer, while at the same time boosting lead capture in the digital world," says Ricardo Onofre, CEO of Social Digital Commerce. According to the executive, the company's logistical expertise is present from planning to execution, thus guaranteeing a fluid and efficient experience for everyone involved. "We enable our clients to focus on the essentials, i.e. interacting with their target audience and enjoying the service offered. By offering sensory and interactive experiences, we gain more consumer engagement with the brand in both physical and digital environments. This significantly expands the company's reach globally and also extends the impact of the event beyond the venue," adds Onofre. In addition to the exclusive tasting, visitors will receive special discounts on the wines available in Concha y Toro's portfolio and will be entered into a competition for two special surprise labels worth R$ 300.00 each. "Physical events provide a unique environment for genuine personal interactions between brands and consumers. Through our exclusive activation, in partnership with Concha Y Toro, we aim to establish an emotional connection that goes beyond digital platforms," concludes the CEO.
7.7 by Shopee: take advantage of exclusive discounts at Social's customer stores!
One of the largest marketplaces in the world, Shopee is celebrating its anniversary with promotions that will make it easier to buy your favorite products. Set to begin operations in Brazil in 2019 and with distribution centers in six Brazilian states: São Paulo, Rio de Janeiro, Paraná, Minas Gerais, Bahia and Pernambuco, Shopee has become firmly established among Brazilians. To celebrate four years of Brazilian shopkeepers selling on the platform, on July 7, consumers will be able to take advantage of exclusive coupons and discounts on various products. The 7.7 event is one of the marketplace's special dates, with shopping advantages announced at the following times: 00:00, 6:00, 10:00, 12:00, 14:00, 16:00, 18:00, 20:00 and 22:00. Shopee highlights this date as crucial for boosting sales and offering special savings opportunities to consumers. Marketplce Management is one of the services of the Digital Management hub, where Social Digital Commerce's team of experts carries out complete management of the main channels in the segment. To celebrate Shopee's special event, take advantage of exclusive discounts for Social customers. Check them out below:
'The future of the physical store: How can we swim against the tide to cater for the omni-consumer and still improve revenue?' was the theme of the panel given by Social's CSO at Inside Fashion Business.
Brazilian retailers are constantly being challenged to rethink themselves in the face of a world that is rapidly changing with new technologies, new behaviors and new demands. Fashion is no different, despite the particularities inherent to the segment. But the question arises as to what and how to do to win over and retain customers when this consumer belongs to several generations at the same time - and different from each other - and is looking for the same product for different needs and on different shopping occasions. This was one of the challenges presented in the panel "The future of the physical store: how to swim in favor of the tide to serve the omni-consumer and still improve revenue?" during the Inside Fashion Business event, promoted this Tuesday, 2, by Gouvêa Fashion Business and Gouvêa Experience, at SP Hall, in São Paulo. CSO Nicolas Nascimento, responsible for the creation and execution of strategic and corporate initiatives at Social Digital Commerce, was the moderator of the conference that opened the agenda of content in the afternoon. Nascimento gave a historical overview of shopping channels, pointing out that consumers began their shopping journey in a single channel: the physical store. The arrival of e-commerce was not inclusive, although it did bring some changes to retail, such as the need to have a website, first to display the portfolio and refer to the physical units, then to sell online. The executive pointed out that in this early period of technologies added to commerce, the shopping channels were 100% separate and sometimes rivalrous. Later on, we saw e-commerce develop - and some segments become practically extinct, such as bookstores and CD stores - until the covid-19 pandemic, whose global episode forced retailers to rethink means of purchase and delivery out of necessity, and they found an answer to this challenge in accelerating the process of increasing technology. The consumer approved. So much so that today they won't give up shopping in stores that offer omnichannel options so that they can decide how to make their purchase, how to pay and how to pick up the product. "The same customer chooses where they want to shop and through which channel," says Nicolas Nascimento. Daniela Correia, Digital Manager at Brandili, a children's fashion brand, began her speech by saying that "you have to be where the customer is". The chain she represents tries to be available to the public both physically and online. In addition to e-commerce, it has taken its units to 68% of Brazilian cities and to 25 other countries. With this positioning, it sells 15 million garments a year through 15,000 shopkeepers. On the other hand, the group launched Essendi, an adult men's and women's clothing brand, online only. Not even the catalog is physical. For the time being, the investment is focused on the digital format and availability to multi-brand retailers. Kiko Amorim, CEO of Carina Duek, agreed that not all brands perform well on all channels. Recalling the start of his career with Carina's father, Tufi Duek, creator of iconic brands such as Fórum and Triton, Amorim said that Triton sold very well in wholesale and Fórum in retail. About the eventInside Fashion Business was organized by Gouvêa Fashion Business, a Gouvêa Ecosystem company led by Cecilia Rapassi, in partnership with Gouvêa Experience, part of the same group. The event, focused on fashion retail, featured more than 80 invited executives from the sector, 8 hours of content and 7 experiences, including a business roundtable, haute cuisine and a bike trial show before the closing cocktail.
Why are industries in Brazil relying on specialized companies to dominate the online market?
In the dynamic and competitive Brazilian e-commerce scene, industries are discovering a well-kept secret: partnering with full commerce companies. We specialize in offering complete solutions for e-commerce, making us an indispensable strategic ally for brands and industries that want to not only participate in, but dominate the digital market. Here are the reasons why these full commerce companies are becoming strategic partners in transforming the e-commerce landscape in Brazil and around the world: Integrated and Complete Solutions These companies offer a complete package of services covering all stages of e-commerce. This includes everything from platform development and management to digital marketing, logistics, customer service and data analysis. This integrated approach allows brands to have a single point of contact for all their e-commerce needs, resulting in greater operational efficiency and consistency in strategy execution. Technological Expertise Technology is the backbone of modern e-commerce, and full commerce companies are at the forefront of this revolution. They continually invest in technological innovations to ensure that their e-commerce platforms are fast, secure and scalable. In addition, they use advanced UX techniques to create intuitive interfaces and simplified purchasing processes, which translates into greater customer satisfaction and loyalty. Focus on Business IntelligenceThe use of BI is one of the areas where these companies really excel. By collecting and analyzing large volumes of data, they are able to provide valuable insights that help brands make more informed decisions. This includes identifying market trends, forecasting demand, personalizing offers and optimizing stocks. BI also plays a crucial role in preventing fraud and detecting irregularities, thus protecting the interests of brands. Efficient logisticsLogistics is one of e-commerce's biggest challenges, especially in a country as large as Brazil. Full Commerce has the expertise to manage the entire logistics chain, from storage to final delivery. They use advanced stock management systems and strategic partnerships with carriers to ensure that products reach customers quickly and safely, reducing costs and delivery times. Flexibility and scalability As brands grow and their needs evolve, the flexibility and scalability of the solutions offered by full commerce companies become even more important. These companies are able to adapt their operations to meet growing demand, whether during seasonal periods of high sales or market expansions. This ability to scale quickly without compromising service quality is a significant competitive differentiator. Full commerce companies are transforming e-commerce in Brazil by offering complete, integrated solutions that enable the biggest brands to dominate the online market. Social Digital Commerce, which has been operating in Brazil for seven years, offers all these differentiators to its clients. With four service hubs, it has seven distribution centers in four states (São Paulo, Minas Gerais, Espírito Santo and Santa Catarina) and two countries (Portugal and the United States).
CEO of Social, Ricardo Onofre takes part in the episode 'The reinvention that led to Full Commerce' of the Quarto Ato Podcast
In episode 183 of the Quarto Ato podcast, Ricardo Onofre (CEO of Social Digital Commerce) shares his experience in foreign trade and how he migrated to the Full Commerce sector together with Social's partner, co-founder and CGO, Diogo Olher.
