It is estimated that the average shopping ticket in the final stretch of the year will reach R$270 and sales of drinks, clothes, household appliances and electronics will grow during this period
With just a few days to go until the end of 2023, sales of some products are on the rise in the final stretch of the year. In December, for example, consumers are looking to buy more drinks, clothes and household appliances.
With the arrival of summer, on December 22, the public is looking to buy items such as sunscreen, bathing suits, flip-flops and repellent (according to data released by the Nubimetrics). It's also important to note that the increase in sales of these products starts at the beginning of the third quarter of the year.
According to internal Social Digital Commerce, the company expects to increase its turnover by 30% in this periodcompared to the previous year. The average ticket is expected to double to R$270.
Social also lists an important point in this final stretch of 2023 and the beginning of 2024: new hires. On Black Friday in November, the company hired 85 new temporary employees and has already hired 45. For January 2024, it plans to hire another 40.
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